Digital Marketing Specialist
2 weeks ago
**We're looking for**
A highly creative, innovative and qualified Digital Marketing Specialist who will work on maintaining brands by working on their marketing campaigns.
**Who are you?**
- You are able and willing to learn how to implement marketing campaigns on new platforms
- You are open to constantly learning and mastering all existing advertising platforms
- You will be constantly monitoring and adjusting advertising campaigns
- You are passionate about implementing marketing strategies
- Capable of implementing high-end strategies for small, medium and large enterprises
- You are highly competent and able to retain customers
- You are well equipped to execute and implement campaigns
- You can maintain campaigns for various industries, from accommodation, to insurance, dentists (ecommerce / online sales, lead generation, and anything and all under the digital marketing spectrum)
**What's the role?**
**You will be responsible for**:
- Identify trends and insights.
- Allocate marketing investments.
- Plan and direct marketing campaigns.
- Manage an organization's website and maintain it, keeping best practices in mind.
- Optimize content for the website and social media platforms.
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow.
- Implement and analyze performance metrics.
- Measure and assess goals vis-à-vis ROI.
- Device experiments and conversion tests.
- Provide internal reports on a regular basis.
- Execute new and creative collaborations among technologies and platforms.
**Boxes to tick**
- Matric
- Related Qualifications - Digital Marketing
- 5 - 10 years' working experience
- Experience working with other agencies - should be able to provide proof on an implemented marketing strategy you created that is still currently in use
- Be able to create and execute lead generation campaigns, sales funnels marketing, PPC, Google Ads, Facebook Ads, TikTok, LinkedIn Ads and advanced strategies for businesses
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