Senior SEO Specialist

5 months ago

Cape Town, South Africa takealot.com Full time

We're a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment, and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great

**The position reports to the Head of Performance & Projects.**

**Your responsibilities will include**:

- Develop and execute comprehensive SEO strategies to drive organic traffic, improve rankings, and maximize visibility for key product pages and categories.
- Conduct in-depth keyword research and analysis to identify high-potential opportunities and inform content strategy.
- Audit and optimize website architecture, technical SEO elements, and on-page content for maximum search engine friendliness.
- Build and manage a robust backlink profile through strategic link-building initiatives and outreach campaigns.
- Track and analyze website traffic, rankings, and performance metrics using industry-leading SEO tools (e.g., Ahrefs, SEMrush, Moz).
- Collaborate with internal teams (content, product, development) to implement SEO best practices and ensure holistic marketing alignment.
- Stay abreast of the latest SEO trends and algorithm updates, proactively adapting strategies to maintain a competitive edge.
- Communicate SEO insights and performance data to stakeholders through clear and compelling reports.

**Attributes required**:

- Excellent communication and presentation skills, with the ability to communicate technical concepts to non-technical audiences.
- Strong analytical mind with a data-driven approach to problem-solving and decision-making.
- Collaborative spirit and ability to work effectively in a fast-paced, cross-functional environment.
- Passion for e-commerce and deep understanding of the current online retail landscape.

**Qualifications and Experience**:

- Min Bachelors Degree in (Marketing, Mathematics, or Information Systems)
- 6 years of proven experience in e-commerce SEO, with demonstrably successful results in driving organic traffic and conversions.
- Strong understanding of Google Search Console, SEO tools (Ahrefs, SEMrush, Moz), and web analytics platforms (Google Analytics).
- Expertise in on-page optimization, technical SEO audits, and link-building strategies.

**The Environment**:

- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, its all in the execution after all.
- We love what we do and what we are creating.

We seek to Employ an **Extra Ordinary Mind** who:

- is forthright but respectful
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
- is **passionate about the potential of e-commerce** and delivering a **world-class customer experience**:

- is **entrepreneurial**, **thrives under change** and accepts it is a constant and always **looks for solutions** to do something better and faster
- is able to think about problems from a business perspective using technical and product input
- is curious and challenge the status quo
- is innovative and enjoys iteration
- is collaborative
- **thinks like an owner** of the business.
- is **SMART, has INTEGRITY** and **is HARDWORKING**

If you meet the above you are an **Extraordinary Mind** so come and join us
- Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference._

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