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Lead SEO Specialist

1 month ago

Cape Town, South Africa Keen Full time

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.
If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.
**Role description**:
We are seeking a Senior SEO Specialist to join our team at Keen. As a Senior SEO Specialist, you will be responsible for driving and executing SEO strategies to improve organic search rankings and drive traffic to our clients' websites. You will work closely with cross-functional teams to develop and implement effective SEO campaigns and optimize website performance.

**Responsibilities**:

- Develop and implement comprehensive SEO strategies to drive organic traffic, improve search rankings, and enhance website visibility.
- Conduct keyword research and analysis to identify target keywords, trends, and opportunities.
- Optimize website content and structure to improve search engine visibility and user experience.
- Perform technical SEO audits and provide recommendations for website optimization.
- Analyze website performance metrics and user behavior to identify areas of improvement.
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented.
- Stay up-to-date with industry trends and algorithm changes to continually improve SEO strategies.
- Monitor and report on SEO performance, including keyword rankings, organic traffic, and conversion rates.
- Conduct competitor analysis to identify gaps and opportunities for improvement.
- Provide SEO recommendations for website redesigns and updates.

**Requirements**:

- Proven experience as an SEO Specialist or similar role, with a track record of improving organic search rankings and driving website traffic.
- Advanced knowledge of SEO principles and best practices, including keyword research, on-page optimization, technical SEO, and link building.
- Proficient in using SEO tools, such as Google Analytics, Google Search Console, and SEO platforms like Moz or SEMrush.
- Understanding of website analytics and ability to analyze data and generate meaningful insights.
- Experience with website auditing tools and proficiency in diagnosing website crawl issues and other technical SEO factors.
- Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
- Awareness of industry trends and ability to stay updated with algorithm changes and SEO best practices.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Relevant degree in Marketing, Computer Science, or a related field.
- BONUS: If you have experience writing your own copy and content such as blog, page content, or press articles for SEO purposes.

**Benefits**:

- Hybrid remote/in-office
- Birthday off
- Professional development & training opportunities
- & More being added