SEO Specialist

2 months ago

Cape Town, South Africa Careers Full time



About EyeCarePro: At EyeCarePro, a leader in digital marketing for eyecare professionals, excellence is our standard. We have won the EyeVote Award for five consecutive years in the Online and Social Media Marketing Services sector, highlighting our dedication to quality and innovation in the eye care industry.

Our team thrives on meaningful collaboration, driven by empathy and understanding. We blend professionalism, helpfulness, and friendliness to ensure every interaction is positive and productive. Data-driven strategies guide our operations, ensuring our decisions align with our clients' best interests. We champion continuous learning, innovation, and improvement, constantly testing new ideas to stay ahead in digital marketing. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

We are seeking a proactive and detail-oriented SEO Specialist to join our award-winning team. If you are passionate about SEO and eager to grow in a supportive, forward-thinking environment, we want to hear from you.

Key Responsibilities:

  • Advanced SEO Strategy Development: Own and implement complex, large-scale SEO strategies that align with EyeCarePro's broader business and marketing goals across multiple clients or product lines.
  • Technical SEO Leadership: Lead advanced technical SEO audits, mobile-first optimization, Core Web Vitals improvements, schema markup implementations, and site migration projects. Ensure all technical recommendations are based on SEO best practices and the latest algorithm updates.
  • Cross-Departmental Collaboration: Serve as the bridge between the SEO team and other departments, including content, development, and marketing teams. Provide clear, actionable SEO recommendations and ensure seamless execution across departments.
  • Data-Driven SEO Execution: Use advanced data analytics to refine SEO strategies, identifying gaps, trends, and growth opportunities by leveraging tools such as Google Analytics, SEMrush, and Ahrefs.
  • Innovative SEO Practices: Stay at the forefront of industry developments, experimenting with new SEO tactics (AI-driven content optimization, voice search, visual search, etc.) and introducing scalable, innovative strategies that enhance organic search performance.
  • Client-Facing Strategy Ownership: Act as the senior point of contact for key clients, presenting SEO strategies, reports, and insights. Guide clients on SEO's role in the broader digital strategy, ensuring the alignment of expectations with performance outcomes.
  • Team Mentorship and Thought Leadership: Mentor junior SEO specialists and lead knowledge-sharing initiatives within the SEO team. Serve as a thought leader, presenting at industry events and contributing to EyeCarePro's reputation as a global SEO authority.
  • SEO Project Management: Lead and manage multiple SEO projects with varying complexity, ensuring timely and flawless execution. Oversee resource allocation, project timelines, and the quality of deliverables.

Key Skills and Experience:

  • Technical Skills:

    • Advanced Technical SEO Mastery: Deep knowledge of all aspects of technical SEO, including structured data, hreflang tags for international and local SEO, crawl budget optimization, and JavaScript SEO.
    • Analytics & Data Mastery: Proficiency in Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog.
    • Site Migrations & Large-Scale SEO Projects: Proven experience managing complex technical projects, ensuring minimal impact on SEO performance.
    • Competitor Analysis & Market Research: Expertise in performing advanced competitor and market analysis to uncover strategic opportunities.
  • Soft Skills:

    • Strategic Leadership: Ability to lead SEO initiatives from concept to execution, aligning SEO strategy with broader business objectives.
    • Innovative Problem-Solving: Creative thinker who can experiment with new ideas and develop innovative SEO strategies.
    • Communication & Stakeholder Management: Outstanding written and verbal communication skills, capable of distilling complex SEO concepts for non-technical stakeholders.
    • Team Collaboration & Leadership: Experience working with cross-functional teams to ensure SEO priorities are embedded in all digital projects.
  • Experience:

    • 7-10+ Years of SEO Experience: Proven track record of driving organic growth and leading SEO projects for large global brands or multiple high-profile clients.
    • Project Management in SEO: Experience leading complex, large-scale SEO projects that involve multiple stakeholders and deliver measurable outcomes.


  • Position Details:
  • Employment Type: Full-time
    • Schedule: 9 AM to 5 PM EST, Monday to Friday

Ready to join a growing company that makes a difference in people's lives? Apply today
If you don't hear back from us within 2 weeks, please consider your application unsuccessful.

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