Digital Marketing Manager

3 weeks ago


Parktown, South Africa PPS Recruitment Full time

**Job Advert Summary**:
A Digital Marketing Manager role at PPS Insurance has become available in the Group Marketing and Communication Department. The Digital Marketing Manager oversees and implements the digital marketing strategy for the PPS Group, reporting to the Head of Performance Marketing & Digital Product.

**Minimum Requirements**:
**Education**:

- Bachelor’s degree in Marketing
- Post graduate qualification an advantage

**Experience**:

- Minimum of 2 years’ management experience in the Marketing Field
- Minimum of 5 years’ experience in the Digital Marketing field, managing websites, PPC, SEO and social media)

**Knowledge and Skills**:

- Strong understanding of current online marketing concepts, strategy, and best practice, with demonstrated success in rolling out digital marketing campaigns
- A creative eye to review and sign off digital artwork
- Exceptional project management skills
- Organized and self-motivated
- Be strategic, analytical, and data-oriented

**Competencies**:

- Working with people and teams
- Persuading and Influencing
- Decisiveness
- Creative and Innovative Thinking
- Development orientation
- Effective communication
- Enabling team success
- Interpersonal effectiveness
- Planning and organising

**Duties and Responsibilities**:
**Strategic Management**:

- Ownership and day to day management of the company website and digital marketing platforms, ensuring content is accurate, up to date and functionality is working as expected
- Developing and managing digital marketing campaigns for the various PPS business areas of the PPS group
- Devising and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaigns
- Utilising a range of techniques, including Search engine optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM)
- Proficient in working with digital and social media SaaS tools that including but not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing Platform
- Improving the usability, design, content and conversion of websites and other digital user journeys
- Evaluating customer research, market conditions and competitor data to inform digital marketing activities
- Align marketing campaign activities with digital marketing activities
- Detailed reporting and management information for the business

**Budget and Financial Management**
- Responsibility for planning and budgetary control of all digital marketing by channel
- Contributes to the setting of budgets, minimizes expenditure and manages costs and assets effectively
- Develops, implements and monitors a cycle of medium -term cost improvements for area of accountability.
- Optimizes marketing spend across all digital channels

**Stakeholder Management**
- Review new technologies working with internal and external stakeholders, keeping the company at the forefront of developments in digital marketing
- Management of agencies
- Build relationships - Work collaboratively with others, inside and outside the organization.
- Meet commitments and build trust and develop positive working relationships internally and externally
- Collaborates with key business stakeholders
- Implement and maintain Service Level Agreements with internal and external stakeholders



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