Digital Marketing Strategist

2 weeks ago

Cape Town, South Africa Machine_ Full time

Company Description
**About Machine_**

Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds. At Machine_ we don’t believe that intuition and gut feel are enough. That’s why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world.

Machine_ is part of Publicis Groupe, one of the fastest-growing global networks.

Machine’s mantra, Never Afraid, underpins our values of; doing the right thing, being curious, solution orientated and at its core ‘giving a s**t’. Living this mantra daily helps grow our Clients’ businesses and these are the values we look for when recruiting new talent. The right personality is just as important as the right experience. We’re here to work hard and have fun while doing it.

**Job Description**:
We’re looking for an experienced and passionate **Digital Marketing Strategist **to work on one of our financial services clients. This is a full-time position that requires a senior person with a strong background in digital strategy.

**Role and responsibilities**

**Strategy**:

- Take briefs from clients or potential clients, perform digital strategy audits and reviews and develop strategy.
- Understand and deliver loyalty and rewards content and communications strategies, including for CRM and digital acquisition campaigns. Implement these strategies with the client and continuously monitor and optimise results.
- Support teams in pitches by providing strategic content thinking for a variety of potential clients.
- Constantly review the strategies you are implementing with your clients and optimize for best results; ensure all content produced is insights-led and performance-based.
- Advise on digital marketing and digital content best practice, for both in-house team and clients.

**Relationship & network**:

- Grow meaningful, trust-based relationships with clients to ensure long-lasting business agreements that deliver on client needs.
- Manage client relationships and place the client at the heart of your work.
- Identify new business opportunities and nurture relationships with key stakeholders to allow for business growth.
- Build trust-filled relationships within your team and among your peers at the agency so that you are both a pleasure to work with, and you enjoy working with those around you.
- Manage any junior staff members allocated to your team, including mentoring their professional growth and becoming invested in their future at the agency.

**Qualifications**:

- Strong digital strategy background across multiple platforms.
- ** Minimum 3 years in a senior strategy role**, ideally with and loyalty and rewards programmes and CRM.
- Experience in creating omni-channel marketing strategies for clients that are primarily digital.
- Ability to multitask and plan across a range of projects.
- Solid time management skills are essential.
- Ability to work independently and make things happen.
- Ability to bring creative thinking to a range of different marketing opportunities. Need to think out of the box
- Very strong English language writing and editing skills.
- Ability to be firm in one’s beliefs on what makes great strategy.
- People person, with good problem-solving skills and the ability to represent the agency in front of clients.
- Be a strong leadership figure.
- Confident reporting and presenting to key clients.
- Well-versed in digital content best-practice and strategy, from mainstream social media channels and websites to digital magazines, WhatsApp and more.
- Be fundamentally passionate about the power of digital content, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5.
- Creatively-minded and able to assist with creative direction on shoots.

Additional Information

Personality Attributes:

- Team player with the ability to work independently
- Able to remain calm in a highly pressurised environment
- Assertive
- Proactive
- Resilient
- Approachable
- Proactive
- Energetic
- Creative “out of the box” strategic thinker
- Problem solver / solution driven
- Meticulous with attention to detail
- Other:

- Flexible to work beyond normal office hours (overtime if and when required)
- Comfortable to work from the Publicis Groupe office (on-site)

**Culture commitment**:

- We are approachable & globally supportive.
- We are in this together and solution orientated.
- We always do the right thing.
- We are never afraid.

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