Digital Strategist

2 weeks ago


Cape Town, South Africa Time Personnel Full time

**REQUIREMENTS**
- Matric, 3-5 years of work experience on digital projects, preferably as a Digital Media/Digital Project Manager or Brand Manager responsible for digital communication and/or working in a global marketing team
- University degree in Marketing, Communications, Journalistic, IT and/or a related discipline (Digital)
- Experience of working with social communication for a global brand within the Luxury/drinks (FMCG) industry highly advantageous
- Experience in managing digital channels for multiple brands in a corporate environment
- Knowledge of marketing and advertising trends and opportunities in Digital
- Excellent know-how of brand marketing, digital campaigns on different platforms and liaising with multiple agencies
- Excellent organizational and project planning/management skills coupled with the ability to work in a self-directed manner
- Ability to provide creative direction and ensure social media best practice is followed.
- Experience using social media analytic software
- Content creation experience and passion for understanding local culture
- Strong copywriting ability is essential.

**DUTIES**
- Understanding the overall brand strategy and translating it into a coherent and effective relevant digital strategy that will engage our different audiences
- Develop digital strategy - Conceptualising & implementing strategic objectives & KPIs
- Work to understand consumer and demographic data to inform the digital strategic direction
- Cascade updates and information to Markets
- Manage archive of social media & digital content
- Ensure that pages are following the Marketing Code of Conduct
- Monitor key industry trends using digital tools and channels
- Monthly Check-ins with Markets to nourish digital efforts
- Management of third-party suppliers
- Developing best practice digital toolkits for Market's campaigns
- Management, briefing and reviewing the work of Agencies.
- Managing criteria for agencies
- A good affinity to luxury / premium products
- High level of creativity and thinking outside the box
- High level of pro-activity and can-do attitude (working around budget and legal constraints)
- Strong planning, budgeting and coordination skills
- Strong communication skills and a collaborative attitude
- Ability to inspire / influence and motivate local brand teams on digital activations
- Well-organized, self-disciplined, responsible person
- Strategic and critical thinking and tendency for a helicopter view

**Salary**: dependent on experience

Join us on
**SOCIAL MEDIA **or visit our
**WEBSITE **for more information. See links below.



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