Brand Manager
4 weeks ago
**Job Advert Summary**:
Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town. The group currently has Ten brands, namely, Spur Steak Ranches, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella, Nikos Coalgrill Greek, Doppio Zero, Modern Tailors and Piza e Vino. In order to retain an exceptional talent pool, the group endeavours to create a great place to work, building a collaborative and innovative performance-based culture which enables each employee to thrive on his or her unique Spur Corporation journey. Spur Corporation’s employees are passionate and purpose-driven people growing great brands. Through their dedicated service and talent, they offer support to the group’s endeavours and operational activities, offering an exceptional return on investment to all its shareholders. A career at Spur Corporation is an opportunity for an employee to nurture, learn, grow, and realise their full potential.
A position has become available in the Marketing Department at the Century City Office, Cape Town for a Brand Manager. Your role will be to champion the brand, supporting franchisees and growing sales using your breakthrough marketing ideas; driving the most relevant channels to reach and engage customers authentically. You will drive menu designs, oversee digital marketing platforms incl. loyalty apps, and social media, drive impactful community involvement while managing the marketing budget seamlessly.
**Minimum Requirements**:
**Qualification and Experience Requirements**:
- A degree in Marketing or an equivalent qualification.
- Minimum 5 years on the job experience.
- Prior experience within a similar role ( Advantegeous)
- You have excellent communication skills (written, verbal) and are strong in presenting
- You possess strong influencing skills and are good at negotiation
- You work well with diverse people and associated teams
- Goal-orientation, follow-through and the ability to collaborate effectively with others in person and remotely
- You display evidence-based decision making and analytical problem solving
- You have attention to detail with strong project management ability, able to run multiple projects simultaneously.
**Duties and Responsibilities**:
**Duties & Responsibilities**:
- Develop Brand, PR management strategies to build brand power and support brand financial targets
- Drive compelling creative development of communication assets and best practices.
- Manage social media ecosystem for consistency, cut-through.
- Drive market automation - personalised data communication
- Market data and trend analysis including consumer insights to influence strategy
- Understanding the Restaurant/Franchisor environment
- Leveraging the right communication channels in terms of traditional and digital marketing
- Project management
- Agency and Service provider management (Day to day running and legal agreements)
- Budgeting and forecasting - fiscal discipline
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