CRM Campaign Manager

7 months ago

Century City, South Africa Spur Full time

**Job Advert Summary**:
Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town. The group currently has Ten brands, namely, Spur Steak Ranches, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella, Nikos Coalgrill Greek, Doppio Zero, Modern Tailors and Piza e Vino. In order to retain an exceptional talent pool, the group endeavours to create a great place to work, building a collaborative and innovative performance-based culture which enables each employee to thrive on his or her unique Spur Corporation journey. Spur Corporation’s employees are passionate and purpose-driven people growing great brands. Through their dedicated service and talent, they offer support to the group’s endeavours and operational activities, offering an exceptional return on investment to all its shareholders. A career at Spur Corporation is an opportunity for an employee to nurture, learn, grow, and realise their full potential.

A position has become available in the Marketing Department at the Century City Office, Cape Town for a CRM Campaign Manager. Reporting to the CRM Marketing Manager, the CRM Campaign Manager is responsible for advancing our customer engagement initiatives through the development and execution of strategic campaigns that align to the strategic objectives of our brands. This position is integral to fostering brand loyalty, maximizing customer lifetime value, and driving business growth for our brands. The role encompasses end-to-end campaign management, which includes planning, segmentation of audience, execution via various communication channels available, the analysis of campaign performance and optimising efforts to maximise results.

**Minimum Requirements**:
**Qualifications and Experience Requirements**
- Degree/Diploma, preferably in business /project management/ marketing or systems qualifications.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, Teams and Excel.
- Experience with using CRM software and marketing automation tools such HubSpot, Braze, Salesforce, Marketo or Netcore Cloud
- Tertiary education degree in Marketing, Business, or a related field.
- Minimum of 3 years’ experience as a CRM Campaign Manager or in a similar role.
- In-depth understanding of CRM principles, marketing automation, and customer segmentation.
- Restaurant experience/understanding of Franchise Operations advantageous

**Duties and Responsibilities**:
**Role and Responsibilities**
- **Campaign Strategy and Planning**:

- Develop and implement comprehensive CRM strategies aligned with strategic business objectives.
- Collaborate with brands to conceptualise communication strategies that encourage positive customer behaviour which is incremental to the achievement of business objectives.
- Collaborate with brands and cross-functional teams to define campaign objectives and key performance indicators.
- Collaborate with brands to map out and understand the customer journey through interactions via physical and digital touch points, and on diverse occasions.
- Identify opportunities and gaps strategic CRM communications, and devise strategies with brand teams to action opportunities and fill gaps.
- Develop and maintain a comprehensive campaign calendar that is aligned with the overall marketing calendar for each respective brand and their strategic initiatives.
- **Segmentation and Targeting**:

- Work with brands to develop and refine customer personas to deliver targeted communications designed to entice desired behaviours from customers.
- Utilize customer data to create effective segmentation strategies for personalized and targeted campaigns that are designed to deliver results aligned to the strategic objectives of the brands
- Ensure relevance and resonance in messaging to different customer segments.
- Develop effective strategies which allow for effective and relevant messaging to customer based on their individual stage of the customer lifecycle.
- **Marketing Automation**:

- Manage the process - briefing, implementation, tracking and measurement of all direct marketing communication messages for brand campaigns.
- Champion the use of dynamic content in mailers and other channels, where possible.
- Conduct frequent A/B Testing on campaign elements and promote the commitment to continuous performance optimisation on all messaging channels.
- Work closely with brand managers to ensure that necessary requirements are provided to our creative studio with specific details included on briefs to designers and/or writers.
- Be responsible for the quality assurance of all marketing materials being shared through messaging platforms - provide formal sign-off where necessary and ensure that the brands ad their identities are adhered to in campaigns and all communication channels.
- Continuously explore and leverage automation features to enhance campaign efficiency and drive efficiency in the

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