Social Media Content Expert

1 month ago

Johannesburg, South Africa No Joke Marketing Full time

**Salary**: $1,500 per Month

**About Us**:
At No Joke Marketing, we’re a leading digital marketing agency that empowers clients to grow through data-driven strategies and high-quality digital content. We work across various industries to deliver tailored marketing solutions, fostering a collaborative and fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year.

**Job Summary**:
We are seeking a Social Media Content Specialist dedicated to managing the social media presence of a single client across multiple platforms. This role is crucial for creating impactful social media content that builds brand presence, drives traffic, and engages the client’s audience. You’ll work closely with internal teams to ensure the client’s content strategy aligns with their business goals while fostering a consistent and authentic brand voice across all platforms.

**Responsibilities**:
**Daily Responsibilities**:

- Develop and implement a tailored social media strategy across platforms including Instagram, Facebook, TikTok, LinkedIn, and Twitter, focusing on unique content that resonates with the client’s target audience.
- Create, schedule, and publish engaging content, including graphics, videos, and copy that align with platform best practices and the client’s brand.
- Monitor the client’s social media channels daily, engaging with followers by responding to comments, messages, and mentions promptly.
- Conduct trend research within the client’s industry to ensure content remains relevant and timely.
- Perform quality checks on all content to guarantee grammatical accuracy, clarity, and brand consistency.
- Collaborate with the design and video teams to develop multimedia content, such as custom images, infographics, and short-form videos, tailored to each platform.

**Monthly and Quarterly Responsibilities**:

- Analyze social media metrics to assess content performance and identify areas for improvement, sharing insights in monthly reports.
- Conduct monthly audits of the client’s social media presence, suggesting strategies for improving engagement, expanding reach, and boosting conversions.
- Join training sessions to stay updated on social media trends, platform changes, and audience behavior shifts.
- Collaborate with marketing team members to refine social media strategies based on client objectives, audience insights, and evolving digital trends.

**Expectations and Deal Breakers**

**Expectations**:

- Effectively manage and grow the client’s social media presence by creating content that meets platform requirements and fosters engagement.
- Maintain a consistent brand voice while adapting content to the unique characteristics of each social media platform.
- Clearly communicate results to the client, providing actionable insights to improve future campaigns.

**Deal Breakers**:

- Lack of experience with social media management and basic analytics.
- Inability to meet deadlines or communicate effectively with team members and the client.
- Resistance to adapting to a fast-paced digital marketing environment and evolving social media trends.

**Requirements**:
**Hard Skills**:

- Platform-Specific Expertise (Instagram, Facebook, LinkedIn, Twitter): Proficient
- Content Creation and Copywriting: Advanced
- Graphic Design (Adobe Creative Suite, Canva): Intermediate
- Basic SEO for Social Media: Proficient
- Analytics & Reporting (Facebook Insights, Twitter Analytics): Intermediate

**Soft Skills**:

- Adaptability, Creativity, Communication, Teamwork, Organization, Problem-Solving, and Attention to Detail.

**Bonus Points**:

- Experience with video editing software (Adobe Premiere Pro, After Effects)
- Familiarity with scheduling tools like Hootsuite or Sprout Social
- Experience working in a fully remote, client-focused environment

**Tech Requirements**:

- ** Processor**: Intel® Core i7 or higher
- ** Memory**: 16GB RAM or greater
- ** Internet**: Stable broadband connection with at least 20 Mbps
- ** Equipment**: Noise-canceling headset, HD webcam

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