Content Creator

2 months ago

Johannesburg, South Africa Iress Limited Full time

See yourself being part of a large, transformational change? This could be the role for you

Who we are

At Iress, we believe technology should help people perform better every day. Since our beginning in 1993, people across financial services have trusted us to take their performance to the next level. From the world’s most established financial brands to new and disruptive players, we help improve every aspect of our clients’ businesses so that they can work better every day. Iress is one of Australia’s largest technology companies and employs people across Australia, the United Kingdom, South Africa, Canada, New Zealand and Asia.

Role purpose:
This role includes the creation and management of Iress South Africa's digital and social media channels.

The Marketing Content Creator and Social Media Manager is responsible for developing, creating, and curating engaging content across various platforms to support the Iress South Africa marketing strategies and objectives.

This role requires a mid-level professional with strong copywriting skills to produce high-quality, compelling content that drives brand awareness, engages a technical audience, and positions the company as a thought leader in the industry. Success in this role involves aligning content with business goals and campaigns and effectively telling the company’s story through various channels.

Your objectives and responsibilities will focus on...-
- Develop content plans and calendars to ensure timely delivery of content across all marketing channels.- Conduct research to understand industry trends, audience preferences, and competitive landscape to inform content creation.- Write technical content that translates complex concepts into clear, engaging narratives for a technical audience.- Collaborate with the design team to produce visually appealing content that enhances the user experience.- Optimise content for SEO to increase organic search visibility and drive website traffic.- Manage and maintain the company’s social media accounts, including scheduling posts, engaging with followers, and monitoring analytics.- Track and report on content performance using analytics tools, making data-driven recommendations for improvement.- Edit and proofread content to ensure accuracy, clarity, consistency and alignment with the Iress brand and with the correct tone.- Stay updated with the latest content marketing trends and best practices to continually improve the company’s content strategy.- Align content with business objectives, ensuring it supports overall marketing strategies and storytelling initiatives.- Develop thought leadership content that positions the company as an industry leader.

Qualifications and Certifications- Bachelor’s degree in Marketing, Communications, Journalism, or related field- Minimum of 3 years of experience in content creation, copywriting, or a similar role, preferably in a technical or B2B environment.- Proven experience with content management systems (CMS) and social media platforms.- Certification in Digital Marketing, Content Marketing, or SEO is preferred.

To be successful in this role- Content Creation: Proficient in creating engaging, high-quality content for various platforms.- Copywriting: Expertise in writing compelling and persuasive copy for technical products and a technical audience.- SEO Optimization: Skilled in optimising content for search engines to enhance visibility and drive traffic.- Social Media Management: Experienced in managing social media accounts, including content scheduling, engagement, and analytics. And take responsibility and accountability for all Social Media activity.- Research and Analysis: Capable of conducting research to inform content strategies and analysing performance metrics to improve content effectiveness.- Communication: Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively to build a community. Questioning norms for better understanding and improving processes.- Project Management: Effective at planning, organising, and managing content projects to meet deadlines and achieve objectives and create value propositions.- Attention to Detail: Ensures all content is accurate, error-free, and aligns with the brand’s voice and guidelines.- Adaptability: Able to quickly adapt content to suit different formats, channels, and audience needs. Able to adapt to change.- Collaboration: Works effectively with cross-functional teams to produce cohesive and impactful content.- Proactivity: Takes initiative to stay updated with industry trends and continuously improve content strategies. You will be curious and open minded to help support change.- Communication: Be able to clearly communicate internally across the business and community thoughts and ideas to an external audience.

Why work with us?- 8 paid days per year to extend your weekends.- State-of-the-art offices- New Short-Term Incentive and Recogni

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