Social Media
2 weeks ago
**Main Purpose**:
**Experience & Skills Required**
**General Skills**
- Passion for digital marketing
- Commitment to putting in the hours to deliver on campaigns
- Excellent + demonstrable project management skills
- Time management and multitasking skills.
- Team player with the confidence to take the lead and guide other employees when necessary.
- Effective communication skills coupled with good presentation skills.
- Excellent writing and language skills, including spelling and grammar.
- Attention to detail
- Pro-active Problem-solving
- Can work independently once direction and objectives said
- Digital brief management
- Meticulous attention to detail.
- Familiar with design principles.
**Copy Writing & Content Creation must have experience in the following**:
- Sourcing, writing, and editing interesting content.
- Image sourcing and development (including briefing design teams):
- Design and image editing is a big plus (i.e. Adobe Photoshop and Illustrator skills).
- Thorough understanding on digital image and video deployment (including an understanding of acceptable quality and standards).
**Social Media must have experience in the following**:
- Community management, across the popular social media platforms (including Facebook, Twitter, Instagram, LinkedIn, and Google+)
- Managing all company internal Social Media Platforms
- Social media content production and management (including planning editorial calendars and campaign plans, sourcing and production of content and publishing content):
- This would include Live Event social media content publishing.
- Developing and managing paid social media marketing including:
- Facebook
- Twitter
- Instagram
- LinkedIn
- Google+
- YouTube
- All emerging platforms).
- A working knowledge of principles of SEO, including keyword research. Knowledgeable in the principles of "Search and Social".
- Thorough understanding of social media platform guidelines and policies.
- Developing and managing database growth strategies.
- List management.
**Reporting & Analysis must have experience in the following**:
- Reporting, analytics, and analysis for all relevant social media platforms.
- Reporting, analytics, and analysis of Google analytics.
***QUALIFICATIONS AND ATTRIBUTES REQUIRED**
- A marketing degree is a must
- Previous experience in digital marketing, social media or advertising a must
- Previous experience and understanding of the lifestyle category and market segment
- Knowledge of the market
- Willingness to work extended hours
- Good organisational skills and a high degree of accuracy is required
- Ability to work under pressure, use initiative and take ownership of tasks
- Presentable appearance
- Ability to be a hands-on team player adding value, creating strategies, programs and instructional guidance to all levels and teams
- Exceptional at building and presenting concepts/programs for clients and new business opportunities
- Deep project management understanding
- Proven success working in fast-paced, super-collaborative team environments
- Organized, multi-tasker
- Excellent understanding of all digital marketing platforms and their purpose
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