Brand Manager: Mass Fragrance

2 weeks ago

Cape Town, South Africa Coty Full time

Brand Manager: Mass Fragrances & Adidas

About Coty

Coty is a global leader in beauty. We’re World **#1** in Fragrance and World **#3** in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We are Fearlessly Kind to Ourselves, Others and The Planet. The Coty Africa team is bringing our business of BEAUTY, to life in Africa - localized and sustainable.

Job Purpose To take responsibility for the planning, management and execution of all marketing, advertising, and promotional activities towards achieving the brand(s) strategy. Key deliverable is the successful execution of international brand strategy and programs with local market insights and topspin. In addition, the Brand Manager is responsible for the implementation of brand(s) omni-channel and digital marketing objectives and overall financial performance of the brands, ensuring profitability and market share / brand ranking growth

Job Requirements

As the brand manager you will be responsible for ensuring Coty brands grow their relevant markets shares through successful management of the brand portfolio and executing marketing strategies. Your main areas of responsibility will include the following**:C2 **(**net margin contribution) ownership at brand level ** NR (net revenue) co-ownership **Assist distributor partners in developing market specific brand strategies based on global strategies ** Sizing and providing forecasting guidance on innovation **Analyzing and providing guidance on promo strategies: sets, GWPS, price promotions & non-saleables ** Managing marketing campaigns across TV, print and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands **Support key distributor partners in order to effectively execute local marketing strategies ** Securing the necessary global approvals for key campaigns **Managing and collating all global communication and reporting requirements with distributors ** Providing campaign specific support for key launches **Identify and execute market specific NR driving projects ** Develop distribution and channel strategies in focus markets **Instill Perfect Store principles in focus markets ** Regular feedback to global teams on best in class executions, and market education
- Monitor Fashion House compliance in market (visual rights expiration, distribution compliance, maintaining global execution standards, compliance on promo ratio’s) **Tracking competitor activities in focus countries ** Carrying out competitor and market research in order to keep up to date with customer trends, as well as trying to predict future trends for focus countries **Effectively communicate marketing activities across multiple functions ** Managing a marketing budget **Building relationships strong relationships with distributor partners, suppliers and key retailers Job Profile**

Education and Required experience:

- Qualified to bachelor's degree level, BCom marketing or equivalent
- 5 years of experience in retail industry brand management
- FMCG experience essential
- Experience with fragrance, colour and skincare an advantage. Knowledge of the market and understanding lifestyle category and market segments
- Proven ability to drive retail success of a brand/product
- Managed marketing budgets essential
- Experience with personal care, fragrance, colour and skincare an advantage. Knowledge of the market and understanding lifestyle category and market segments
- Digital marketing knowledge an advantage

Technical Skills and Competencies:

- Strong business and financial acumen and able to influence P&L to reach financial KPI’s
- Analytical skills and attention to detail
- Strategic thinking, creativity and innovative ideas for campaigns
- Project, time and change management skills with diverse audiences and environments
- Strong planning and organisational skills and can work with ambiguity
- Manages stress and can work on multiple complex projects simultaneously
- Strong market research skills, understands and can forecast trends
- Able to lead self, with strong interpersonal skills, EQ and teamwork abilities
- Customer centric approach and the ability to respond to consumer and customer needs
- Ability to work independently and employs sound judgement in decision making
- Full proficiency in English language, confident in both written and spoken communication with the ability to present and influence at all levels
- Proficiency in MS Office (intermediate to advanced) Travel **10% of role**

**Benefits**:
Competitive guaranteed TCTC package

Company performance bonus based on global company performance. (Variable pay)

Learning and growth opportunities on-the-job with access to Coty Academy

Inclusive, dynamic start up culture

23 days leave per annum

Employee Wellness Programme

Product allocation

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