Brand Manager

2 weeks ago

Cape Town, South Africa Coty Full time

**Brand Manager - 4 Month Contract**

**About Coty**

Coty is a global leader in beauty. We’re World #1 in Fragrance and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa - localized and sustainable.

**Job Purpose**

To take responsibility for the planning, management and execution of all marketing, advertising, and promotional activities towards achieving the brand(s) strategy. Key deliverable is the successful execution of international brand strategy and programs with local market insights and topspin. In addition, the Brand Manager is responsible for the implementation of brand(s) omni-channel and digital marketing objectives and overall financial performance of the brands, ensuring profitability and market share / brand ranking growth

**Job Requirements**

As the Brand Manager you will be responsible for ensuring Coty brands grow their relevant markets shares through successful management of the brand portfolio, and executing marketing strategies.

Your main areas of responsibility will include the following:

- Gross & Net Margin ownership at brand level
- Retail sales performance co-ownership
- Developing strong strategies relevant to competitive positioning and channel focus
- Managing marketing campaigns across TV, print and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- Managing all in store/trade marketing executions to the required global standards
- Analyzing the success of marketing campaigns and creating reports on ROI
- Carrying out competitor and market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Effectively communicate marketing activities across multiple functions
- Managing a marketing budget
- Building relationships with key suppliers and global contacts
- Forecasting for all relevant non-saleable materials in order to execute campaigns successfully
- Forecast for testers and ensure sufficient service to the trade, while monitoring tester ratios
- Managing inventory levels & master data of all non-saleables
- Managing Promotional strategies and ROI: Sets; GWPS; Retailer KCPS/Discounts; Co-op
- Administration and Reporting
- Educating stakeholders on your brand and brand strategy

**Job Profile**

**Education and Required experience**:

- Qualified to bachelor's degree level, BCom marketing or equivalent
- 5 years of experience in retail industry brand management
- Proven ability to drive retail success of a brand/product
- Managed marketing budgets essential
- Experience with luxury products. Fragrance, colour and skincare an advantage. Knowledge of the market and understanding lifestyle category and market segments
- Social media and digital marketing experience

**Technical Skills and Competencies**:

- Strong business and financial acumen and able to influence P&L to reach financial KPI’s
- Analytical skills and attention to detail
- Strategic thinking, creativity and innovative ideas for campaigns
- Project, time and change management skills with diverse audiences and environments
- Strong planning. organisational skills and can work with ambiguity
- Manages stress and can work on multiple complex projects simultaneously
- Strong market research skills, understands and can forecast trends
- Able to lead self and others, with strong interpersonal skills, EQ and teamwork abilities
- Customer centric approach and the ability to respond to consumer and customer needs
- Ability to work independently and employs sound judgement in decision making
- Full proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levels
- Proficiency in MS Office (intermediate to advanced)

**Travel**
- 10% of role

**Benefits**

Competitive guaranteed TCTC package

Learning and growth opportunities on-the-job with access to Coty Academy

Inclusive, dynamic start up culture

Employee Wellness Programme

Product allocation

**Seniority Level**

Professional

**Industry**

Luxury Goods

**Employment Type**

Full-time

**Job Types**: Full-time, Temporary
Contract length: 4 months

**Experience**:

- Brand management: 5 years (required)
- Managing a marketing budget: 5 years (required)

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