Integrated Campaign Manager
1 week ago
**Description**:
If you are passionate about leading strategic campaign planning and coordinate the execution of integrated marketing campaigns, this opportunity may be for you.
**About Capfin**:
Inspired by our purpose, Capfin’s culture is one of making our best life possible at work and our values empower us to make a difference in everything we do.
**Company perks**:
Capfin offers competitive benefits.
**Purpose of the role**:
The incumbent will drive the campaign strategy and manage stakeholders by shaping and enhancing processes that support the development and execution of all campaigns.
The role will further oversee, deliver and monitor all integrated brand campaigns in support of the strategic objectives set by the business and manage campaigns from concept to full execution. Additional responsibilities will include co-ordination & alignment to the campaign strategy with internal (company) & external stakeholders (Creative; Digital & Media agencies); reporting on all campaign element and stakeholder management and collaboration with the creative; digital and media agencies.
**Primarily the areas of responsibility may Include, but are not limited to**:
- Implementation and management of integrated marketing strategy
- Create, review and execute campaign processes from end-to-end
- Build and maintain strong relationships with strategic partners
- Lead, manage and develop the team
**You will also be required to display the following behavioural competencies**:
- Strong problem-solving and solution orientated
- High attention to detail
- Excellent Time Management
- Strong communication and inter-personal skills
- Effective planning and organising skills
**To excel in our environment, you would require the following**:
- 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
- Post graduate studies in digital marketing would be highly advantageous
- 5+ years Marketing experience, with 3+ years managing integrated TTL campaigns
- Digital marketing and financial services experience would be highly advantageous
- Experience in leading/managing a team
- Strong Copywriting skills
- Strong digital marketing skill
- Strong campaign management execution capability
- Good understanding of media trends, social media platforms & technologies
Capfin is committed to creating equal employment opportunities that is aligned to our Employment Equity Plan.
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