Digital Specialist

Overview

We have an incredible opportunity for an experienced **Digital Specialist** to join our vibrant and dynamic Digital Marketing team. This role will be responsible for managing the health, content and optimisation of the website. This includes ensuring that everything is in working order, all tracking is in place, best practices and continued recommendations for increased website traffic, conversions and optimal UX is implemented; and overseeing all content management.

**Key responsibilities**:
1. Website Health & Optimisation
- Monitoring of website to ensure optimal user functionality
- Ensure all tracking and links are in place and operating
- Incident management: liaising with technical team to ensure customer, business and marketing issues and bugs are resolved
- Field change requests from internal users - ensuring all technical requirements are briefed into relevant parties
- Assist with all testing
- Continuously review the website and recommend optimisations (UI,UX, SEO, etc.)

2. Campaign & Online Commerce Support

a. Campaigns:

- Provide campaign recommendations and execute on deliverables required and agreed by stakeholders
- Ensure website campaign selector tool is kept up to to date
- Oversee execution, ensuring all creative assets and product information are according to spec, uploaded and removed according to deadlines, and displaying correctly

b. Online commerce:

- Ensure product imagery and information is:

- According to spec
- Uploaded in accordance with in-store dates and online product hierarchy
- Displaying correctly
- Removed according to prescribed deadlines
- Liaise with Online Commerce team to determine website best practice requirements and implement against briefs received

3. Content Management
- Ensure all weekly campaign planning is in place and team members are aligned
- Oversee team execution of correct upload, removal & QC of all marketing material, campaign product and value-added content, according to campaign timings
- Ensure T&Cs (supplied by stakeholders) for all competitions and relevant campaigns are uploaded and removed according to stipulated times
- Field stakeholder requests for website content updates - overseeing execution thereof by team

4. Reporting
- Campaign analysis and reporting on agreed KPIs
- Platform reporting on agreed KPIs
- Ensure Google Tracking is working optimally and facilitate changes where applicable

5. Management

a. People Management
- Ensure goals, KPIs and processes for reports are in place and clear
- Provide necessary support for reports to deliver against responsibilities
- Performance discussions completed in full, within required timelines, and action plans for poor performance are clear, realistic and well managed
- Progression plans formulated, in conjunction with line manager

b. Stakeholder management
- Manage relationships with stakeholders for effective and efficient delivery of requirements
- Provide regular feedback as needed on campaign status and performance

**Essential**:

- A minimum of 3-5 years’ relevant digital experience gained in a Digital Marketing environment
- Experience in working with UX, SEO and Web based CMS (Magento preferable)
- Experience utilising a job ticketing system

**Preferred**:

- Experience in managing a team
- Experience gained in a Retail environment
- A working knowledge of HTML and CSS
- Experience utilising a Product Information Management tool

**Qualifications**:

- Degree in Digital Marketing / Marketing or similar

**Preferred**:

- A qualification in Information Systems, web or mobile design or development
- Google accredited courses

**Knowledge required**:

- Knowledge of digital channels i.e. web, digital media, social media, USSD, SMS, E-Mailers and Apps
- Knowledge of digital industry, trends, tools and techniques and the integration thereof
- Know best practice in digital to advise and influence decision-makers about the digital initiatives, priorities and opportunities. Specifically around UX, SEO and Web based CMS
- Knowledge of digital reporting and various analytical tools. Excellent understanding of integration across digital channels (Websites, APP, USSD, SMS, E-Mailer, Social Media Platforms)
- Knowledge of online commerce best practice
- A working knowledge of the latest MS packages (Word, Excel, PowerPoint & Outlook)
- An in-depth understanding of Google Analytics
- An in-depth understanding of Digital Media Mix and reporting metrics