Marketing Manager
2 weeks ago
**Overview of the role**
- Build and manage retention strategies for existing customers.
- Identify key markets for the business and develop strategies to attract new customers through effective lead generation and optimization tacts.
- Manage the marketing funnel from top to bottom.
- Optimize sales retention with customer partnership and outreach campaigns.
- Manage all marketing platforms. This includes but is not limited to driving, implementing, and managing digital sales and digital marketing stack.
- Experience and knowledge within B2B and LinkedIn marketing campaigns are required.
- A proven track record that demonstrates your success in previous B2B campaigns will be required.
- Manage the company brand to ensure key value proposition, messaging and visual identity is on-point at all times.
- Collaborate with key stakeholders and agencies to monitor, measure, and adapt campaigns to deliver the best results.
- Achieve pipeline targets set for specific campaigns, driving direct inquiries through our digital assets.
- Build lead generation campaigns and execute associated messaging for specific niche audiences.
- Work with internal stakeholders to develop a CRM strategy using data available to develop the best possible marketing communication to audiences
- Develop insightful reports and engage the leadership team on performance.
- Improve campaign performance and identify creative ways to engage across all touchpoints.
- Understand the customer journey.
**Transferable Skills**:
- Digital marketing strategy
- Customer retention strategies
- Demand generation strategies
- Customer segmentation
- Market research and audience analysis
- Social media management
- Content management
- Writing and Editing
- Strategy development
- Data analysis
- Project management
- Brand management
- Event planning
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