Marketing Manager
7 months ago
We are looking for a dynamic and experienced Marketing Manager within the Hospitality industry for the Northern Pretoria area.
**Position overview**:
- Full onsite marketing and collateral as well as the implementation of all medias, brochures, and collateral.
**Requirements**:
- Matric
- Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred
- Proven experience in a senior marketing management role, preferably in the hospitality industry
**Job Knowledge**:
- Graphic Design
- Advanced computer knowledge
- Various social media platforms - posting, ad management, post management.
- Google Analytics
- Knowledge of the Public Relations, Design and Marketing industry Knowledge of design and printing processes
- Knowledge of corporate identity and brand management
- Advanced knowledge in design programs and relevant software
- Statistical marketing research
- Extensive knowledge** and experience in digital marketing, social media marketing, and public relations**
**Job Related Skills**:
- Team player
- Work well under pressure.
- Ability to liaise between departments to obtain information required for performing duties.
- Strong leadership and managerial skills, with the ability to inspire and motivate a team.
- Proficiency in managing and executing marketing campaigns across various platforms.
- Creative thinker with a strategic mindset and a strong eye for design.
- Excellent communication, presentation, and interpersonal skills.
- Analytical skills with the ability to interpret data and insights to drive informed decisions.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Demonstrated ability to achieve measurable results and ROI through marketing initiatives.
- Passion for** hospitality, luxury experiences, and creating memorable guest experiences.**
**Responsibilities**:
- Develop and implement strategic marketing plans to drive business growth and brand awareness.
- Oversee social media marketing efforts across various platforms, ensuring consistent messaging and engagement with our target audience.
- Manage and execute best practices in public relations to enhance the resort's reputation and visibility in the market.
- Control all design aspects to ensure consistency and alignment with the brand identity.
- Create and maintain a strong brand identity and awareness through impactful marketing initiatives.
- Manage marketing efforts to generate leads across multiple channels and segments. Optimize online presence and exposure through effective management of relevant platforms. Drive large-scale brand awareness campaigns to attract new customers and retain existing ones. Compile and manage a detailed marketing calendar, coordinating all marketing activities and campaigns effectively.
- Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and initiatives.
- Ensure a proven track record of achieving a positive return on investment (ROI) for marketing efforts.
Admin:
- Responsible for compilation and preparation of all marketing reports including forecasts, budgets, and any other reports requested to provide the General Manager with the necessary information to facilitate cost effective decision making.
- Responsible for all design work and the implementation thereof.
- Manage and maintain an efficient reporting and statistic system.
- Ensure correct, timeous preparation of monthly reports for presentation to the General Manager.
- Measuring key performance indicators**.
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