SEO Manager

3 weeks ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education and provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business join us as we play our part in making the world a more stable, safer, and fair place.

**ABOUT THE ROLE**:
As the SEO Manager, you will be responsible for developing and implementing comprehensive strategies to improve our search engine rankings, increase organic traffic, and enhance overall online visibility. You will collaborate closely with cross-functional teams to ensure that our website and content are optimised for search engines and aligned with our business objectives.

In this role, you will have the opportunity to leverage your expertise in SEO to identify opportunities for optimization, conduct in-depth keyword research, and execute data-driven strategies to improve our search performance. You will monitor and analyse website metrics, provide actionable insights to stakeholders, and continuously iterate on our SEO initiatives to stay ahead of the curve in a rapidly evolving digital landscape. It is critical that you've had experience in these areas at scale before.

You will work side by side with the Global Head of Marketing and the various specialists in the team. We want to see a committed and approachable individual and be impressed with your character, platform proficiency and your creative writing skills. You should be excited about not just working hard in a small and rapidly growing startup, but building it with a sense of ownership. You must be ambitious and want to make a mark on this world greater than anything you have done to date.

**RESPONSIBILITIES**
- Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings across multiple platforms and regions, leveraging keyword research and analysis.
- Conduct regular keyword research and analysis to identify opportunities for content optimization and expansion.
- Optimise website content, metadata, and structure to improve visibility and relevance for target keywords, ensuring alignment with business objectives.
- Conduct regular technical SEO audits to identify and address issues related to site speed, crawlability, indexability, and mobile-friendliness, collaborating with developers to implement recommendations.
- Implement effective link-building strategies to acquire high-quality backlinks from authoritative websites and improve domain authority, while identifying opportunities for content partnerships and guest blogging.
- Monitor and analyse website performance metrics, including traffic, rankings, and conversion rates, providing regular reports and insights to stakeholders to drive data-driven decision-making.
- Collaborate with cross-functional teams, including content creators, developers, and marketers, to implement SEO best practices and ensure alignment with business objectives, staying up-to-date with the latest trends and developments in SEO, search engine algorithms, and digital marketing technologies.

**REQUIREMENTS**:
**_Minimum:_**:

- Bachelor's degree in marketing, communications, or a related field.
- Proven track record of success in SEO, with at least 3-5 years of experience in a similar role.
- Strong understanding of search engine algorithms, ranking factors, and SEO tools such as Google Analytics, Search Console, SEMrush, and Moz.
- Experience with technical SEO, including website audits, site architecture optimization, and performance optimization.
- Excellent analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.
- Effective communi

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