SEO Specialist

2 weeks ago

Cape Town, South Africa ClinicGrower Full time

ClinicGrower is a leading digital marketing agency that works specifically with medical and dental practices in order to connect them with new patients in their community and generate leads, appointments, and sales.

We are a vital part of their overall business. We deliver results and help grow these practices to new levels.

Thanks to our great work, we are also growing and we are looking for a dedicated SEO Specialist to join our team.

So....do you LOVE creating organic traffic and leads that crushes for your clients?

Are you ready to join a fun, results-oriented team?

**ROLE**

We are looking for a responsible, experienced specialist in Search Engine Optimization (SEO), Google My Business (GMB) and Local Search Rankings to join our team and support our clients in a timely and professional manner and grow our fulfillment of SEO-based services. You will provide high-quality results for medical clinics that drive organic search to their website and business.

The SEO Specialist’s main duties include:

- GMB Optimizations & Map Ranking.
- Implementing SEO and organic search strategies for clients.
- Quickly understanding and supporting initiatives that will contribute to the goals and success of client campaigns.

You will attend necessary Zoom Meetings and events as the role requires.

**RESPONSIBILITIES (Tasks Associated With The Role)**:
You should have a strong grasp of effective communication skills and strategies and be able to engage with people to make them know, like and trust the client you are booking for.
- Optimize client GMB listings
- Use Google Map ranking Strategies to get and keep them in the coveted 3-Pack
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
- Create monthly reports
- Create and update SOPs as we build systems
- Respond promptly to managers’ queries
- Supports the Mission, Vision, and Values of ClinicGrower
- Performs other duties as assigned by the leadership team

REQUIREMENTS (Expected Proficiencies):

- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills
- 1 - 2 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Proficiency in G-Suite, Asana, Slack, GHL, GA, GTM, and WordPress
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Knowledge of HTML/CSS and website administrations
- Excellent organizational skills with an ability to think proactively and prioritize work
- Able to self-direct and properly manage one’s time effectively
- Ability to learn quickly and execute at a high level with speed
- Able to report during office hours M-F 8.30 AM-5.30 PM EST; Must be flexible and able to work additional hours/weekends/holidays if the situation warrants it
- Able to multitask efficiently and without issues
- Generally reachable and responsive to Client Inquiries and team members (Slack) during working hours
- Strict attention to detail and cross-checking data
- Abilit

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