SEO Specialist

2 weeks ago

Cape Town, South Africa Search Project Full time

**A little bit about us**:
We are a small, highly-skilled, flexible and client-driven SEO agency with our hearts in Cape Town and our clients based in the US, UK and Canada.

We're a remarkable team of driven, diligent and creative individuals. We passionately believe that businesses should ooze integrity, that work should be whole-heartedly enjoyable and that results should always be phenomenal

We are continuously working with truly exceptional clients while staying ahead of search engine developments for the betterment of our clients’ businesses. We like to pride ourselves on the fact that we have been at the forefront of search engine marketing craft almost since its inception.

We're excited for the future. Our fiercely world class company is expanding and we need people who love what they do, are always looking for better solutions and not afraid to take a few risks to make something absolutely great. If this sounds like you, then you are our sort of individual. Come and join the team of expert SEO Professionals in our Cape Town, South Africa office.

**Is this role right for you?**

The SEO Specialist reports to the Head of SEO and works closely with marketing, performance optimization, product, business, and development teams to ensure optimal organic search positioning for multiple web properties across the globe.

Our primary goal - as the Search Team - is to help create a robust organic search program that’s scalable and provides the best user experience on the web properties that we service, to help drive leads for our clients with affiliate marketing.

**What we want you to own in this role**:

- Improve the organic rankings and search traffic for client sites;
- Conduct onsite Optimization related to page titles, URLs, redirects, internal link structures, sitemaps review/maintenance;
- Facilitate keyword research to identify and discover or update semantic or topical content strategy (entity optimisation);
- Monitor, track, and analyze keyword and topic ranking performance on an ongoing basis, and optimize SEO campaigns as necessary;
- Monitor search metrics to be proactive in decision-making;
- Work with a team to develop and execute site migration, content, and redirect strategies for large and complex websites;
- Keep abreast of the latest SEO tools and techniques and communicate learnings to all project stakeholders;
- Collaborate with cross-functional teams including Development, Content, Link Acquisition, Creative Services, and Business Intelligence on the execution of projects;
- Discover and evaluate organic competitors and prepare content gap analysis reports;
- Identify areas for on-site improvements in site structure, internal linking, and content;
- Prepare backlink audits and fix errors found in Google Search Console;
- Create and update tasks in our project management system and collaborate across teams;
- Perform timely follow-ups across teams to ensure Technical, On-Page, and Off-Page recommendations are actioned correctly for the client web properties in your portfolio;
- Own assigned tasks and report on progress regularly for Search Visibility, Site Health, Domain Authority, and Keyword Growth in the Top 10 SERPs;

**A little bit about you and your qualifications:
- 3+ years working in SEO;
- A passion for SEO and demonstrated results with organic search strategy, content strategy, and implementation, particularly in affiliate marketing;
- High proficiency with SEO tools, website standards, usability testing, website reporting tools, and web analytics
- High proficiency in Google Analytics & Google Search Console;
- Working knowledge of WordPress and/or HTML/CSS;
- Working knowledge of tools such as: SEMRush, AHREFS, LinkResearch Tools, ScreamingFrog, Moz and other tools for organic traffic measurement;
- Ability to independently manage your own workload and meet deadlines;
- Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends;
- A passion for internet performance-marketing;
- Excellent attention to detail, but not to the level of “paralysis by analysis”;
- Deadline-oriented;
- Intermediate functional knowledge of Excel.

**What’s in it for you**:

- Equipment you need to thrive in your role.
- State of the art offices and workspace.
- Multiple team & companywide celebrations and team building activities throughout the year.
- We invest in our employees through various career development programs and training.
- 20 days’ annual leave.
- Full benefits from day 1 for you - Medical Aid and Pension fund.
- Life insurance.

**More about us**:

- Our current obsession? _Creating an inclusive workplace community that encourages innovative thinking and supports meaningful growth._
- Our superpower? _We don’t just hire top talent; we cultivate visionaries with entrepreneurial spirits and a ‘can-do’ attitude. We’re not just do-ers, we’re motivators, collaborators, and high performers who work hard, and play h

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