Senior Performance Marketing Manager

1 week ago


Cape Town, South Africa Ad Talent Africa Full time

**Who are we**: One of Australia’s fastest growing Marketing Agencies niched in the Healthcare industry.

**Who are we looking for**: A rockstar Marketing Manager to work with us in-house and deliver amazing results for our agencies client acquistion and our clients results. This means Increasing the number of enquiries of the campaigns by reducing the cost per enquiry and increasing the Ad spend.

**What will you do**:

- Manage the delivery of several marketing channels and campaigns to generate qualified leads for our agency, such as FB, Google, SEO and direct mail
- Daily, weekly and monthly optimisations and management of Google & FB Ads campaigns such as; bid management, negative keyword analysis,
- Ad testing, budget management, landing page testing, and testing your own new strategies and approaches etc
- Manage client results from a strategic perspective and constantly exploring opportunities to increase Advertising ROI
- Manage a support team for client reporting and ensuring tracking is working effectively
- Proactively refine, develop and document campaign management systems and processes
- List and Audience Building
- Copywriting, A/B Split Testing and testing Offers
- Marketing Strategy and Market Research
- Ad Design Creatives
- Landing Pages and Funnel Building
- Webinar funnel building
- Website design and management
- Content creation such as lead magnets, blog posts, FB Posts etc
- Setup Referral Systems
- Develop and test new marketing strategies and channels
- Maintaining and Updating SOPs
- Remarketing
- New Campaign Innovation that will drive measurable results to clients

**You are / will become proficient with**:

- Marketing > Google Ads, Google Ads Editor, Facebook Ads and Business Manager
- Go High Level SaaS Platform (SaaS Product)
- Landing Pages
- Call Tracking
- CRM
- Funnels and Automation
- Zapier, Twilio, Mailgun
- Design > Canva, Wordpress with Divi
- Communication > Zoom, Slack, Loom
- Task Management > Asana
- Reports > Google Sheets



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