Marketing Manager

3 weeks ago

Cape Town, South Africa Two Oceans Aquarium Full time

The Two Oceans Aquarium’s vision is abundant and healthy oceans for life. Our mission is to inspire action for the future well-being of our oceans. Our core purpose is saving the ocean by showcasing the beauty and diversity of the oceans off southern Africa. At the heart of our organisation is a visitor-centric, educational experience that delivers unforgettable memories.

In partnership with our non-profit organisation the Two Oceans Aquarium Foundation we actively drive impactful marine education, conservation and research programmes.

The Aquarium recruits and invests in individuals who are aligned with our core purpose, and whose own values are in harmony with ours. Aquarium people are ethical, responsible, passionate, compassionate, respectful, and dedicated. Our warm, dynamic environment operates on the basis of collaboration and team work, which enables smart, self-driven people to make a real difference in the world.

Based in Cape Town, South Africa - Two Oceans Aquarium seeks to appoint a

MARKETING MANAGER

We pride ourselves on performing the vast majority of our marketing functions through an excellent in-house team of all-rounders. You will lead a team of highly competent and extremely fun people. You will be supported by staff members who have experience in digital content marketing, public relations, corporate communications, and graphic design.

The Marketing Manager will be responsible for the following duties:

- Maintaining the Aquarium’s competitive position in the market
- Increasing the Aquarium’s profitability while strongly promoting its vision and mission
- Driving marketing, advertising, and communications campaigns for the Aquarium and its Foundation
- Supporting business well-being and success through strong leadership qualities
- Maintaining productive relationships with external and internal stakeholders
- Maintaining employee motivation and performance
- Effectively managing a budget
- Driving effective and updated internal systems

The Marketing Manager performs a range of actions including but not limited to:
Marketing and brand strategy refinement and oversight
The Aquarium and its Foundation have a well-developed marketing and brand strategy.
- Refine the strategy through ongoing market research and engagement with customers and stakeholders.
- Have oversight over the implementation of the current marketing strategy and marketing plan.
- Ensure brand integrity.
- Actively maintain the Aquarium and Foundation presence through the line

Budget creation, management and reporting
- In-depth and insight-driven analytical reporting
- Forecasting annual revenue across a spectrum of offerings, as well as
- operational and capex expenses in line with guidelines
- Drive effective and updated internal systems and processes

Revenue Generation
- Developing and maintaining consumer and business-to-business portfolios

Leadership and Management
- Making meaningful contributions to the senior management team and
- to the overall effectiveness of the organisation
- Building relationships with key persons in the tourism and attractions industries, and at the V&A Waterfront
- Building relationships with industry committees
- Building relationships with suppliers and service providers
- Developing harmonious working relationships within the team
- Managing the performance and development of team members

Community development and management
- Manage database and develop strategy for the Two Oceans Aquarium Community

**The Marketing Manager must meet the following criteria**:

- 10 years marketing experience with exposure to attractions, functions, communications, activations and events
- 3 years management experience minimum
- Previous work experience within the conservation and/or ocean environment will be advantageous
- A commitment to upholding the highest standards in communication and marketing outputs
- Open-mindedness and a willingness to learn from others
- Fierce guardianship of our brand equity
- Excellent planning abilities - and flexibility
- Serious attention to detail
- The ability to effectively understand, manage and prioritise diverse organisational needs and objectives
- Digital marketing
- Public relations and publicity
- Design
- Negotiating favourable contract terms with external parties
- Sales

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