Performance Marketing Expert

2 weeks ago


Cape Town, South Africa Bionic Talent Full time

**About the client**:
Our client is a leading digital marketing agency based in the USA. They are looking for a passionate Performance Marketing Expert who will be responsible for optimizing digital advertising campaigns to drive measurable results, such as leads, sales, or other desired actions while maximizing return on investment (ROI).

**About the role**:
**What you’ll be doing**:

- Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Conduct thorough audience segmentation and targeting to ensure campaigns reach the most relevant audiences.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams, including creative, product, and analytics, to develop integrated marketing campaigns.
- Stay up-to-date with the latest trends and best practices in performance marketing, and implement innovative strategies to stay ahead of the competition.
- Monitor industry developments and competitor activities to identify potential threats and opportunities.

**Who are we looking for?**
- Bachelor's degree in marketing, business administration, or a related field.
- Minimum 2 years of experience in performance marketing or digital marketing roles, with a proven track record of success in driving measurable results.
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Strong analytical skills and experience with data analysis tools such as Google Analytics, Adobe Analytics, etc.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
- Creative thinker with a problem-solving mindset and a passion for driving innovation.
- Proficient experience in the home services niche.

**Position**: Performance Marketing Expert

**Remote Status**: Fully Remote

**Working Hours**: 9 am to 6 pm EST

**Salary**: USD 1200 - USD 2000 per month

**Internal Job ID**: 0132



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