Fundraising and Marketing Lead

1 week ago

Cape Town, South Africa SANCCOB Full time

**THE POSITIO**N

As the Fundraising and Marketing Lead, you will need a clear understanding of SANCCOB’s operations and its mission, vision and strategic objectives. You will be responsible for spearheading fundraising and marketing and leading a small team of fundraisers. This position is a critical role, and you will need a strong background in institutional fundraising, stakeholder engagement, and people management.

**Key Result Areas - OUTPUTS**

The Fundraising and Marketing Lead will undertake a range of functions, which includes those set out below:

- ** Fundraising and marketing strategic development and resource mobilisation**:

- Provide specialist input and direct the development of a fundraising and marketing strategy, ensuring it is effectively executed and managed.
- Implement new fundraising techniques in response to changes in the general fundraising environment.
- Lead the fundraising and marketing team to ensure optimal performance and create and implement strategies to secure long-term funding and engage key stakeholders.
- Take overall responsibility for the performance of the team and the financial targets set.
- Be responsible for securing strategic collaborations and institutional fundraising, including foreign aid.
- Develop and nurture strong relationships with donors, sponsors, and partners, ensuring sustained and meaningful connections.
- Design and execute successful fundraising campaigns.
- Monitor and assess the success of fundraising and marketing efforts, using data and feedback to optimise strategies.
- Collaborate with the senior leadership team to align fundraising goals with SANCCOB’s long-term vision and strategic objectives.
- Inspire and lead the team, fostering a collaborative and results-driven work environment.
- ** Research and proposals**:

- Analyse fundraising and marketing programmes and trends to ensure the growth of the organisation.
- Lead and facilitate the production of professional, high-quality, and appropriate fundraising proposals and coordinate the submission of all funding proposal submissions for the organisation, locally and globally.
- Research and develop a pipeline of major gift prospects interested in funding seabird conservation in South Africa.
- ** Donor relations**:

- Ensure that donor stewardship strategies are implemented and managed.
- Develop, and maintain relationships with current donors, to ensure continued support, and identify new fundraising and donor engagement opportunities, with a focus on sustainable funding (3-5 years).
- Develop and build relationships with new high value prospects, external partners and networks to maximise fundraising opportunities.
- ** Budget development/management, record keeping, reporting, and donor database management**:

- Ensure that excellent donor records are maintained, and that the donor database (DEVMAN) is continuously updated and optimally utilised. This includes regular communications with donors (newsletters, mailshots, etc.).
- In collaboration with the fundraising and marketing team, and the Head of Operations, compile annual income and expenditure budgets for the fundraising and marketing department.
- ** Marketing, Media, and Communications**:

- Develop and ensure the implementation of an effective marketing and media strategy to enhance the organisation’s brand value and optimise overall media performance (all platforms/channels), both locally and globally.
- Oversee fundraising and marketing events.
- Oversee the creation of engaging marketing materials, campaigns, and digital content to raise awareness of SANCCOB’s mission and work.
- Participate in promoting fundraising activities as requested.
- Be willing and able to speak publicly and represent SANCCOB when required.
- Carry out other tasks consistent with the general remit of the post as and when required.

**PERSONAL ATTRIBUTES**
- Proven experience in fundraising and marketing, within the non-profit sector or related industries.
- A deep passion for conservation, particularly seabird protection.
- Exceptional communication skills, with the ability to craft compelling written and verbal narratives that inspire donors and partners.
- Strong interpersonal skills, with the ability to build relationships at all levels of an organisation and with diverse stakeholders.
- Creative and innovative, with the ability to develop new fundraising and marketing strategies.
- Excellent planning and organisational skills, with a proven ability to manage multiple projects and meet deadlines.
- A strong team player, with the ability to work both independently and collaboratively within a team.
- Able to cope under pressure and manage personal stress effectively, ensuring consistent performance even in challenging situations.
- Experience handling confidential information with discretion and integrity.
- Be self-motivated and proactive, with a focus on achieving goals and driving results.
- Experience with donor management software and CRM s

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