Marketing Manager

2 weeks ago


Cape Town, South Africa Bootlegger Coffee Co. Full time

This is a marketing role, with a trading focus, liaising with all aspects of the business for the various stores to meet targets. By deploying the full suite of digital marketing tools, as well as traditional marketing and CRM, the incumbent will coordinate brand management, drive campaigns, and interface with the overarching brand marketing strategy. They must also be able to stay in control of the operational elements of the stores, including logistics, customer care, technology, stock and budgets.
- Develop and execute comprehensive marketing strategies that align with business goals and objectives
- Collaborate with cross-functional teams to ensure consistent brand messaging across all channels
- Oversee the development and execution of marketing campaigns, including digital, print, and social media
- Develop and manage the marketing budget, ensuring maximum ROI for all activities
- Analyse data and measure campaign performance, using insights to optimize future campaigns
- Manage the marketing team, providing guidance, mentorship, and support as needed
- Serve as the primary brand ambassador, representing the company at industry events and speaking engagements
- Managing all marketing for the company and activities and research.
- Developing the marketing strategy for the company in line with company objectives and trends
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analysing potential strategic partner relationships for company marketing

**Requirements**:

- Bachelor's degree in marketing, business, or a related field
- Minimum of 5 years of experience in marketing, with a focus on campaign concept development and strategy
- Proven experience in developing and executing successful marketing campaigns across multiple channels
- Strong analytical skills and experience using data to drive campaign performance.
- Excellent communication and leadership skills, with the ability to effectively manage a team and collaborate with cross-functional stakeholders
- Experience managing a marketing budget and delivering measurable results
- Strong project management skills and the ability to multitask and prioritize effectively

Contract length: 3 months

Application Deadline: 2023/03/31



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