Marketing Manager

2 weeks ago


Cape Town, South Africa Tracking Talent: a WilsonHCG Company Full time

A well-established Investment company is seeking a marketing Manager to head up their Marketing Department. The main focus will be to position the company brand as the investment partner of choice for professionals and their intermediaries. Ensure professionals, their families and their intermediaries, as well as staff understand the purpose and long-term benefits of being invested with a mutual financial services group. Custodian of the company brand. Create, execute, monitor, and communicate the company brand and marketing strategy that delivers on our brand aspirations.

**Qualifications & Experience**:

- Degree or Diploma in Investments, Marketing and Brand Management
- 8 years of experience within the Investments Space
- 5 years of proven experience as a marketing manager/specialist within the Financial Services Industry

**Duties & Responsibilities**:
**Brand and Marketing Management**
- Develop and execute the Brand and Marketing strategy and implementation plans for the next growth phase of the business
- Elevate the Investment Platform and Asset Management brand and capabilities in the retail and institutional market
- Ensure the company brand and marketing strategy is integrated with the company Group strategy and leverage group synergies
- Use market research and analysis to direct marketing strategy and planning
- Build strategic relationships and partner with key stakeholders internally and externally
- Creation and publication of all marketing material in line with marketing strategy and plans and oversee and approve marketing material produced by team and agencies
- Report, monitor and analyze marketing and brand activities to determine success and continually enhance our approach to drive the growth and profitability of the overall business.
- Development and monitoring of the Marketing budget

**Digital Marketing**
- Ensure the company’s website(s) supports our next growth phase and elevates the Investment Platform and Asset Management brand and capabilities

**Event Management**
- Intermediary, investor and staff event conceptualization and implementation (physical and virtual)

**Campaigns**
- Propose, plan and implement marketing campaigns, with ownership from conception to execution.
- Define the success metrics for campaigns and use them to determine campaign effectiveness and learnings for future campaigns

**Team Management**
- Support and develop Marketing Specialist



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