Marketing Manager

2 weeks ago


Cape Town, South Africa Recruitment Matters Africa Full time

Our client is currently looking for a Marketing Manager to join their team.

In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

**Responsibilities**:

- Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
- Execute marketing strategy and the execution of plans for existing products.
- Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product.
- Work with product development teams to manage new product development.
- Manage launch campaigns for new products.
- Manage distribution channels for products.
- Ensure effective, branded marketing communications, including the company website, print communication, and advertising.
- Manage media and marketing staff and external PR agencies.
- Overall, marketing managers analyze the effectiveness of a company's marketing efforts and sales campaigns.

**Key Skills**
- Communication skills: You should be a strong, effective communicator, and exhibit effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
- Leadership skills: You should possess the ability to coordinate the efforts of a large team of diverse, creative employees in an environment of constant change.
- Digital skills: You should be well-versed in internet advertising and media. Those with digital experience have the best employment prospects. A social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach can be invaluable.
- Perception: You should have a demonstrated ability to see the big picture so you can provide useful advice and input across the company.

**Qualifications**
- Bachelor's Degree in Marketing or a related field
- 5 years of marketing experience
- Must have cosmetics/luxury goods experience

**Salary**: From R10,000.00 per month



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