Marketing Manager

2 weeks ago


Cape Town, South Africa Africa Direct Group Life and Investments Full time

**Job description**

**Marketing Manager**

**We are looking for an experienced and creative Marketing Manager to join our marketing team.**

**As a Marketing Manager, you will be responsible for the growth of our inbound sales channels in order to strengthen our online presence and improve our marketing and sales efforts.**

**You will be working closely with the Marketing and Sales departments.**

**Job duties and responsibilities**
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Collaborate with copywriters and designers to ensure content is relevant, informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, leads generation campaigns, copywriting, performance analysis
- Measure the success of every social media campaign
- Keep abreast of the latest social media best practices, algorithms and technologies
- Use social media marketing tools such as Buffer
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Provide constructive feedback

**Job requirements and qualifications**
- 3/5 years of experience as a Social Media Coordinator or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Meta Suite and other social media best practices
- Knowledge of SEO, algorithm analysis and web traffic metrics
- Experience with community management experience and audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Attentive, a critical thinker and problem-solver
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc/MSc degree in Marketing or similar relevant field.

**Salary**: R35,000.00 - R40,000.00 per month

Application Deadline: 2023/05/22



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