Marketing Manager

2 weeks ago


Cape Town, South Africa Intsikelelo Holdings Full time

Our client, a prominent investment management firm operating in Africa, is in search of a Marketing Manager to strategically plan, execute, and oversee marketing activities that promote financial products and services, enhance brand visibility, and contribute to the overall growth and success of the organization.

**Duties & Responsibilities**
- Develop and implement comprehensive marketing strategies aligned with overall business goals.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
- Maintain and enhance the brand image within the financial sector.
- Ensure consistent messaging and branding across all marketing channels.
- Collaborate with product teams to create marketing campaigns for financial products and investment services.
- Develop compelling product positioning and messaging that differentiates our offerings in the market.
- Utilize data analytics to measure and optimize the effectiveness of digital marketing campaigns.
- Develop high-quality content, including articles, whitepapers, and blog posts, to establish thought leadership in the financial sector.
- Ensure content aligns with compliance and regulatory requirements.
- Implement lead generation strategies to acquire new customers and nurture existing ones.
- Collaborate with the sales team to align marketing efforts with lead conversion goals.
- Plan and execute events, conferences, and webinars to engage with the target audience.
- Evaluate the effectiveness of events and adjust strategies accordingly.
- Provide marketing support for new product launches and updates.
- Develop and manage marketing budgets, ensuring cost-effective use of resources.
- Develop and manage marketing budgets, ensuring cost-effective use of resources.

**Desired Experience & Qualification**
- Bachelor’s Degree in Marketing, Business, or a related field; MBA is a plus
- Proven experience in marketing within the financial or investment sector.
- Strong understanding of financial products, investment strategies, and market dynamics.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and trends.
- Familiarity with compliance and regulatory standards in the financial industry.

**Additional skills**
- Strategic thinking
- Digital marketing expertise
- Content creation and management
- Data analysis and reporting
- Team leadership and collaboration
- Budget management

**Job Types**: Full-time, Permanent

**Salary**: From R500 000,00 per year

Expected Start Date: 2024/03/01



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