Brand Manager

2 weeks ago

Durban, KwaZulu-Natal, South Africa Alarasi International (Pty) Ltd Full time

We are looking for an experienced Brand Manager who will be responsible for the launching, marketing and wholesale distribution of a portfolio of international beauty brands in South Africa.


Job Overview


As a brand manager at Alarasi International (Pty) Ltd, you will be responsible for marketing various international beauty brands and developing a wholesale distribution network for these brands throughout South Africa.


Key Responsibilities

  • Brand Performance_
  • Develop and execute brand strategies and marketing plans that resonate with the target market that drive market share growth.
  • Analysis of brand strategy and performance and effect changes as needed.
  • Accurately set annual wholesale budgets for the brands and formulate plans to alleviate sales deficits.
  • Effective adaption of global strategies to suit the SA market and to meet the retailer's expectations.
  • Monitoring retail prices in the market to ensure the brands remain competitive while at the same time monitoring brand exworks and forex trends and formulating strategies to manage pricing effectively
  • Research and analyse consumer behaviour, market trends and competitor activity.
  • Keep abreast of emerging markets and market shifts with an awareness of new products and competition status, providing market and customer feedback.
  • Stay up to date with current market trends.
  • Build and maintain strong relationships with all stakeholders to ensure full support of the brands in the market.
  • Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
  • Sales_
  • Develop and execute the wholesale strategy that will drive brand sales and maximise profitability.
  • Prospect and qualify new wholesale leads.
  • Schedule meetings and presentations with prospects
  • Create, plan, and deliver presentations on company products
  • Track all sales activities in the company CRM system and keep current by updating account information regularly
  • Communicate customer and prospect product pain points
  • Maintain a welldeveloped pipeline of prospects
  • Negotiate prices and terms and prepare sales agreements
  • Increase product sales and market share.
  • Achieve positive sales growths monthly and annually through the development and driving of "sell out" strategies
  • Monitor competitor activity and plan the appropriate response.
  • Responsible for achieving the agreed objectives and sales targets for the wholesale channel of the brands.
  • Build and promote strong commercial relationships with wholesale clients by understanding their needs and objectives.
  • Liaise with wholesale clients regarding instore space allocations.
  • Create sales aids for the brands.
  • Assist in setting up and driving sales at events/launches/retailer activities.
  • Provide feedback on sales/customerrelated issues or concerns.
  • Identify and implement new ideas to drive sales.
  • Manage beauty consultants and promoters to achieve their set KPI's monthly and conduct quarterly performance review sessions.
  • Be knowledgeable about the brands.
  • Marketing_
  • Build the 360° marketing plan for the brands, including Consumer Engagement, Trade Marketing, PR, CRM
  • Set up of yearly product and promotional launch plans and calendars across the multiple brands
  • Plan and execute marketing initiatives, including ad campaigns, events, sponsorships and corporate social responsibility programs.
  • Build brand awareness and increase brand value and profitability.
  • Partner with wholesale clients to drive effective demand management on event forecasting for instore activities (e.g. promotions).
  • Create exciting and engaging graphics for social media channels and communication messages.
  • Development of support material for events, activations/engagement and other business development initiatives.
  • Coordinate brand marketing events and webinars (internal and external), including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and creating marketing material.
  • Planning and organising digital brand campaigns and facilitating their success.
  • Managing relationships with external vendors such as social media influencers to ensure highquality and timely execution of marketing programs and to ensure competitiveness.
  • Design, update and distribute electronic product catalogues, display guidelines and flow cards.
  • Ensure that messaging and marketing activities are aligned with brand and company values.
  • Budget and Financial Management_
  • Establish budgets, performance specifications and sales estimates.
  • Management of marketing and expense budgets
  • Management and analysis of A&P spending to ensure effective usage thereof and ensure a ROI and brand profitability
  • Manage expenses related to events, launches and promotions
  • Ensuring achievement of wholesale budgets across all retailers
  • Ensuring market share growth across all retailers
  • Prepare monthly performance reports for the brands.
  • Measuring and r

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