Assistant Brand Manager: Exports

1 day ago

Midrand, South Africa Premier Full time

**Job profile at a glance**:
As an Assistant Brand Manager, you are expected to make a genuine contribution to the organisation.

Your focus will be on driving promotional & digital activities as well as shopper execution to optimise

the tactical impact on brand share and brand revenue performance. You will additionally need to support

the work of the brand team on projects such as developing marketing campaigns, brand plans and innovation,

as well as collect and interpret marketing analytics. Excellent organisational skills are a core requirement

for an Assistant Brand Manager, as well as attention to detail, professionalism, responsiveness, the ability

to handle multiple projects and remain calm under pressure. You will need to work independently and as

part of a team, and ensure that you use your creativity, express ideas and execute tasks to make a real

contribution to the organisation and its mission. This work will be a critical factor for the smooth operation

of the Marketing Department and the attainment of its goals, as well as for the long-term growth of the company

**What will you do**:

- Planning, managing and execution of promotional, digital and below the line activities.
- Assist in shopper plan development and support execution of the Shopper plan.
- Involvement in the planning, delivery and evaluation of integrated marketing campaigns.
- Assistance in managing the project innovation process including (but not exclusively) project financials, project presentation and rationale, project packaging development, project stakeholder management, project launch (including shopper rationale, sales presenters and sample stock), Point of Sale as well as the marketing campaign to support the innovation.
- Actively work with developing relationships and stakeholder management of creative, digital, BTL, packaging, POS, market research and promotional agencies to manage projects and executions.
- Research to understand global and local market, consumer and industry trends for the purpose of driving awareness of key trends within the team to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc.
- Actively work and develop a relationship with sales to understand the African trade landscape and its relative impact on the business, and how to optimise innovation, distribution, POS and marketing campaigns.
- Work as part of a team to help coordinate and organise work and execute activities in a timely and efficient way.

**Qualification Requirements**:
**Qualifications**:

- A degree in Marketing, Business, Communications, Digital Marketing or Advertising. A post-graduate specialisation in Marketing is preferable

**Experience Requirements**:**
Experience**:

- Minimum 2 to 4 years’ post-degree experience.
- Marketing in FMCG with interaction with trade and sales (1 year) will be advantageous.

**Key Outputs**:**
Expected skills and attributes**
**Skills / Knowledge**:

- Managing and in-depth understanding of the digital environment and how this can be optimised to impact the brand growth strategy.
- Shopper plan alignment to brand plan and implementation of agreed deliverables.
- Understanding of key marketing drivers and strategies and have demonstrated how these can be utilised to increase market share, revenue and gross contribution (MC/GC).
- Project management of Innovation, Activations and Promotional Campaigns.
- Business acumen with an understanding of business drivers which should include budget management, forecasting, P & L optimisation and management, impact of numeric / weighted distribution on revenue, as well as an in-depth understanding the portfolio in terms of volume, value and Gross Profit drivers and how these need to be balanced and optimised to exceed revenue and profit targets.
- Solid capability on Outlook, PowerPoint, Word and Excel. Capability should include being able to put together attractive well thought out presentations (PowerPoint) to enable decision making, clear agency briefs (Word), be able to amend Innovation templates (Excel) and develop basic market share insights (Excel).

**Attributes**:

- Positive, action orientated attitude with a real desire to learn and develop
- Be able to work independently and in a team
- Problem solver
- Creative thinking
- Organised and practical approach to your work, solving problems, seizing opportunities and focus on creating value for your team and the organisation
- Inquisitive and eager to learn, confident to use own initiative but with strong focus on detail
- Ability to work flexibly and proactively to achieve results
- Ability to travel both locally in South Africa and internationally in Africa, by yourself and with your manager

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