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Product General Manager
1 week ago
**Job Specification**: Product General Manager
**Position Overview**:
WeBuyCars is looking to appoint a Product General Manager, whose primary role will involve assuming responsibility for and actively promoting the sales of insurance and tracking products.
There are 3 distribution channels:
- Finance & Insurance department, responsible for offering insurance products in conjunction with vehicle financing.
- Sales representatives who procure leads from clients making cash purchases for vehicles.
- Telesales: Outbound initiatives aimed at marketing insurance products after the sale of a vehicle.
The Product General Manager will be responsible for managing all 3 channels to maximise revenue generated from insurance products.
**Key Responsibilities**:
- ** Product Strategy**:
- Identify market trends, customer needs, and competitive intelligence to shape product development efforts.
- Define clear product roadmaps and prioritize features and enhancements based on market demands.
- ** Product maintenance**:
- Ensure that our range of products are fit for purpose, market related and profitable.
- ** Sales Leadership**:
- Set sales targets, KPIs, and performance metrics to drive revenue growth.
- Develop and implement effective sales strategies.
- Managing outsourced call centres and ensuring that SLAs are met, and targets are achieved.
- ** Marketing and Promotion**:
- Business partner relationship management.
- Develop and maintain strong relationships with key distribution partners.
- ** Financial Management**:
- Monitor and report on key financial metrics, such as revenue, expenses, and profitability.
- Identify opportunities to optimize costs and increase profitability.
- ** Compliance and Risk Management**:
- Mitigate risks associated with insurance products and sales practices.
- Stay up to date with changes in insurance laws and regulations.
- ** Reporting and Analysis**:
- Provide regular reports to senior management on the performance of insurance products and sales efforts.
- Conduct market research and analysis to identify growth opportunities and areas for improvement.
- ** Project management**:
- Ranging from implementation of new software, processes or the roll-out of new products.
**Requirements**:
- Minimum Grade 12 plus relevant business, insurance or marketing tertiary qualification.
- Proven track record of at least 8 years of experience in a similar role.
- Partnership / Relationship skills - The ability to build strong relationships throughout the ranks (from our sales executives on the warehouse floors to the MDs and CEOs of our business partners).
- Communication skills - The ability to communicate effectively and appropriately at different levels of the organisation.
- Presentation skills - The ability to present and train groups with confidence, conviction and energy.
- Reporting skills - A solid understanding of numbers and intermediate to advanced Excel skills.
- Short Term Insurance experience - A good understanding of Short-Term Insurance products / experience in the Short-Term Insurance industry.
- Project management experience - The ability to lead a cross-functional project team ensuring that deadlines are met, and deliverables are produced on time.
- Trustworthy & Disciplined - The ability to work on your own and to manage and prioritise workload.
- A passion for sales
- Call Centre operational experience - An understanding of call centre operations namely campaign management, sales funnels, contact-ability, dialers, cross selling, client communication cycles, data management, reporting. (Advantageous).
**Important to note**:
You should possess the capability and readiness to travel and stay overnight. WeBuyCars operates 15 branches nationwide, and you will need to make visits to all branches during the year.
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