Strategic Media Planner

4 days ago

Sandton, South Africa Starcom Full time

Company Description

Are you ready to shine?

As a Strategist and Portfolio Lead at Starcom, you will provide strategic media insight, thinking and direction for the clients and new business that you work on.

**In Partnership with**:

- Starcom’s Managing Director,
- Your Business Unit Director / Account Lead
- The Starcom Planning team
- Publicis Media’s Buying team
- Publicis Media’s Advertising Operations team
- The Publicis Power of One team or any other Publicis division, company or brand within the Publicis Groupe.

**Who we are**:
**We are the human experience company**

**We create experiences people love and actions brands need**.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

**Job Description**:
A Media Planner on the Haleon account is expected to be data driven, insights lead and a solution thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Planners are expected to direct, inspire and add value at every turn. They need to create and nurture internal and external relationships, negotiate and demand value from media partners.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the offline media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

**Job Purpose**:

- To demonstrate real passion, care and vision for the brands in your portfolio.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- To be accountable for the successful delivery of media plans, schedules and budget management sheets. To deliver accurate implementation plans on time, every time.
- To ensure the best inter-media channels selections take place on every plan - the best stations, programs and touchpoint recommendations are made on every schedule.
- You will work closely with the digital strategist/planner and may be requested to assist from time to time.
- All post-campaign reports to completed and delivered accurately and on time.
- All TV rating and KPI tracking requirements are to input into the live digital dashboards.
- Work collaboratively with the offline and online strategist and the Communications Strategist with creative agencies.
- Ensure collaboration and alignment with other external agency partners and media owners.
- To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
- Resolve planning related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
- Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
- To grow the strategic reputation of the agency by delivering world-class planning and trading excellence.

**What you can expect in an average week**:
Your average week may include:

- Manage quality of work in terms of:

- Agency processes
- Global tools and processes
- Accurate consolidated flowplans (where required, offline and online) within budget.
- Flowplans updated timeously to reflect current state of campaign.
- In charge of developing all offline media plans and coordinating bookings with buyers
- Post-campaign analyses 2 -3 within weeks of campaign ending.
- Collate media tracking data for client (e.g. Afstereo), compensating client where necessary
- Negotiating best deals and managing admin related to dealings with media owners
- Create, send and manage CE’s to brand managers
- Lead the billing process on your portfolio with buying team
- Manage billing queries with buying team
- Build and maintain solid client relationships
- Attend status meetings.
- Attain bonus-related client KPIs for planning.
- Lead in tracking savings across the business YoY
- Keep abreast of commitment tracking and report any under spends to BUD
- Attend meetings scheduled by Hub and Global teams
- Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices.
- New Business: Assist with new business pitches on costing exercises when required.
- Update monthly forecasting reports.
- Ensure the Lumina platform is kept up to date and digital integrations are added and maintained.
- Keep your Telmar, Digital i.e.Google, Facebook, Twitter training and certifications up to date and participate in required training sessions.
- Ensure that your time sheets are maintained and

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