Social Media Officer

2 months ago

Sandton, South Africa Nefcorp Full time

Job category: Media, Advertising, PR, Publishing and Marketing

Contract: Permanent

Remuneration: Market Related

EE position: Yes

Introduction

The successful implementation of the Brand Communications Strategy of the NEF requires the services of a qualified, seasoned and competent Social Media Officer to help craft and implement a vibrant, active and dynamic Social Media Policy and Plan to optimise the visibility and reputation of the NEF.

Responsibilities

- Develop, implement and manage social media strategies as well as enhancing online presence.
- Manage the NEF’s social media accounts and content.
- Think creatively and independently to proactively develop, produce and design new creative concepts for adverts, digital banners, publications, brochures, intranet, website and other products across the NEF’s branding spectrum.
- Collaborate with different teams and colleagues to produce daily and compelling digital banners and related content.
- Manage customer queries and feedback on social media platforms and liaise with different departments and teams about them to ensure positive customer experience.
- Ensure social media guidelines are adhered to across all channels.
- Keep abreast of emerging technologies in new media, particularly design applications.
- Develop interactive designs and audio-visual productions as well as screensavers.
- Demonstrate proficiency in editing written, visual and audio content for digital platforms.
- Provide detailed weekly and monthly reports and feedback on social media activities.
- Regularly plan, create and share engaging content on social media platforms that encourages meaningful customer connections, increases brand awareness and consistency.
- Implement an effective social media loading, advertising and promotional campaign to maximise reach.
- Engage with community and post regular updates on promotions, events, recognitions, articles etc.
- Monitor SEO, client’s engagements and recommend content optimisation.
- Develop editorial calendars and schedules for monthly publication of content and campaigns.
- Gather and analyse the appropriate social media statistics/metrics, insights and best practices to measure the success of campaigns for improvement of future campaigns and engagements.
- Regular review of the social media functionalities, trends and latest technological developments to ensure that NEF social media capabilities remain in line with best practices.
- Proactively identify potential reputational brand crisis originating from social media conversations and escalate to relevant internal stakeholders for interventions.
- Monitor the NEF online brand reputation to be able to quickly solve any issues that affect the image of the organisation.

Qualification

- Qualification in Public Relations, Marketing, Communications or Media Studies.

Experience / Skills Required

- Minimum of 3 years’ experience in a corporate Social and/or Digital media management or similar role.
- Solid knowledge of digital marketing, copywriting and digital conversations.
- Experience in digital reputational management practices.
- Exceptional written and verbal communication skills.
- Analytical and critical aptitude.
- Good aesthetic judgement.
- Ability to convey complex messages clearly through written and verbal means.
- Ability to influence and educate as well as direct others and various audiences on a wide spectrum of issues, in particular transformation discourse.
- Flexibility and willingness to work as part of a team and maintaining good working relationships with staff at all levels.
- Solid knowledge of social media and marketing platforms including LinkedIn, X, Facebook, Instagram, YouTube and Podcasts.
- Excellent verbal and written communications skills as well as developing innovative solutions.
- Experience in using analytics and monitoring tools to measure engagements and for reporting.
- Strong and mature communicator with an ability to exercise discretion in dealing with confidential or sensitive matters.
- Excellent time management skills with ability to work effectively in a customer-driven and collaborative environment.
- Good knowledge of visual communication and managing online communication platforms.
- Solid understanding of social media marketing and communications techniques.
- Strong computer skills using Microsoft Office and Adobe Suites.
- Experience in identifying and creating campaigns and/or engagements for target audience.

Personal Attributes/Behaviours/Attitudes

- Patient and adaptable.
- Creative mindset and an aesthetic sensibility.
- Analytical, attention to detail and research competence.
- Conflict resolution and risk awareness.
- Time and self-management.
- Building strategic relationships.
- Teamwork.
- Customer care and empathy.
- Engaging diversity and social responsibility.
- Influencing and impactful.
- Building the brand and strategic planner.
- Commercial and financial acumen.
- Above average understanding of media functioning.
- Process and technological competence; digital acumen.

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