Marketing Coordinator- Archive

2 months ago


Western Cape, South Africa The Foschini Group Full time

As the Marketing Coordinator, you will assist with everything from managing influencer relationships and overseeing photo and video shoots for the Archive Apparel brand, to crafting written content that supports the brand's image and drives sales. You’ll also help organize events and brand partner activations, while interacting with key global partners like Nike, Puma, Adidas, New Balance, and others. Reporting directly to the Archive Brand Manager, this role offers the chance to shape the future of Archive’s brand presence across various platforms.

**Key Responsibilities**
- Assist with the planning and execution of brand and digital marketing strategies for Archive.
- Coordinate influencer partnerships, managing relationships and ensuring content aligns with the Archive brand.
- Direct and produce photo and video shoots, working closely with the creative team to ensure high-quality content creation.
- Curate and write engaging copy for marketing materials, social media, and website to drive brand building and product sales.
- Support event organization and brand partner activations, ensuring successful execution and alignment with brand goals.
- Collaborate with key global brand partners (Nike, Puma, Adidas, New Balance, etc.) to create effective marketing campaigns.
- Track marketing activities, ensuring deadlines and deliverables are met.
- Provide regular updates and reports to the Archive Brand Manager on campaign performance and key initiatives.

**Qualifications & Experience**
- Diploma or degree in Marketing, Communications, or a related field.
- 1-2 years of experience in a marketing role, preferably within fashion, retail, or streetwear industries.
- Experience managing influencer relationships and producing digital content (photo and video).
- Proven ability to create compelling written content that enhances brand engagement and drives sales.
- Experience working with streetwear or premium sneaker brands is a plus.

**Skills**
- Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines.
- Excellent communication skills, both written and verbal, with the ability to craft engaging brand narratives.
- A passion for sneakers, streetwear, and youth culture, with a strong understanding of current trends.
- Creative mindset with a keen eye for design and content that resonates with Archive’s audience.
- Experience working with social media platforms and understanding digital marketing trends.
- Ability to work in a fast-paced environment and collaborate effectively with both internal teams and external partners.
- Detail-oriented with strong follow-through and a results-driven attitude.

**Behaviours**
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness.
- Effectively considers the diverse needs of various stakeholders.
- Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships.
- Applies market and business insights in order to drive organisational objectives.
- Effectively works with others to achieve shared goals.Effectively works with others to achieve shared goals.

**#LI_MN01



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