Lead Consultant

2 weeks ago

Cape Town, South Africa Incubeta Full time

Incubeta is a growth partner for our clients, providing solutions spanning media, technology, creative and data that address their business challenges and propel their growth. Our mantra is, “We don't sell products/services. We solve business problems.”

Nurturing prospective and existing client relationships is a crucial factor in our growth strategy. It requires a consistent commitment to identify and drive opportunities to deliver added value to clients (in the form of additional services, of course) that will bolster our Clients' digital marketing activities, ultimately leading to improved business performance. To support this growth strategy, Incubeta is looking for a **Lead Consultant (LC) for the SSA Region**.

**ROLE OVERVIEW**

The LC lives and breathes Client Strategy & Growth. Managing a team of Solution Consultants, the LC is responsible for understanding where their clients are in their current maturity and works with their core and extended team to develop efficient, profitable, and future-proof strategic growth maps to enhance their Clients' capability.

The ideal applicant will have considerable technical expertise in digital marketing within Incubeta's service pillars; media, technology, creative & data, and has a drive for further learning and skills development to assist the development & implementation of integrated solutions. They are confident in their experience and can leverage the greater team's expertise to effectively communicate the value of the proposed strategic growth maps to solve the client's existing business challenges.

**RESPONSIBILITIES OF THE ROLE**:
The Lead Consultant's responsibilities are inclusive of, but not limited to the following:

- Actively drive year-on-year client growth with the Client Service Lead by evangelising the power of digital marketing innovation to inspire cutting edge strategic media/creative/technology/data growth maps to enhance and maximize Customer Lifetime Value. A GP Growth target will be determined against which the Lead Consultant will be incentivised & measured
- Identify new opportunities for digital marketing solutions, enforce processes, provide quality assurance and implement best practices across all engagements
- Articulate business value to bespoke Incubeta solutions and assist client service leads in packaging this to their clients
- Provide ad-hoc strategic support to the client services team in terms of articulating the business value behind the solutions across Incubeta's full service offering across technology, media, data & content.
- Support in client retention - i.e doing benefits realisation for existing clients (e.g. support into quarterly reviews for key/tier 1 clients)
- Facilitate Personal Development Planning (PDP) for Solution Consultants through regular check-ins and feedback sessions with team to:

- Assess performance of team and individuals thereby holding them accountable for delivering quality results
- Create and actively facilitate PDP's with clear and SMART targets for their career development
- Adapt targets and change behaviours where needed
- Enable and stimulate team training and development, ensuring skill and knowledge gaps are identified and addressed and career planning is supported.
- Ensure best in class talent is recruited and onboarded, succession planning is in place (talent reviews) and colleagues are empowered to develop to their fullest potential.

**Requirements**:

- At least 8 years' specialised experience in the digital marketing environment.
- University Degree/Diploma/Higher Certificate in Economics, Business Administration, Information Systems or Marketing.
- Up to date GMP and Facebook Blueprint Certifications at Basic and Advanced level.
- Strong in strategic analysis and profound advisory skills.
- Excellent communication skills and the ability to translate customer needs to deliver high levels of satisfaction.
- Proven track record on successful business development.
- Sound understanding of the online advertising industry, knowledge of the underlying technology, major tech providers, agencies landscape and online media buying and selling processes including the programmatic buying landscape.
- Proven knowledge of Incubeta's products/services or similar products/services that Incubeta services.
- Strong understanding of all digital marketing channels, ad technologies, cross media solutions and passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem in the benefits of our clients.
- Highly motivated, enthusiastic, goal-orientated and team player.
- Advanced project management skills.
- Strong command of the English Language (written and oral).
- A people person - comfortable with collaboration and can build internal relationships with cross-functional teams (Sales/Client Services).
- Excellent organisational, and problem solving/decision making skills.

**KEY COMPETENCIES**
- Client Focus
- Teamwork
- Thought Leadership
- In

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