Copywriter

6 months ago


Cape Town, South Africa Lead Capital Group Full time

**KEY ACCOUNTABILITIES. RESPONSIBILITIES OF ROLE
- Collaborate closely with our marketing, design, and sales teams to conceptualize and execute effective marketing strategies.
- Craft copy that effectively communicates our services and value propositions, tailored to diverse international markets.
- Implement SEO best practices to ensure maximum visibility and engagement.
- Analyze and optimize copy based on performance metrics, adapting strategies to improve conversion rates and engagement.
- Stay updated with the latest trends in copywriting and online marketing, especially in the immigration consultation sector.

**KNOWLEDGE, SKILLS, EXPERIENCE REQUIRED**
- Proven experience of at least 2 years in copywriting, specifically in online marketing.
- Strong portfolio showcasing successful ad campaigns, landing pages, and other marketing materials.
- Excellent command of the English language, with an ability to write in a variety of styles and tones.
- A deep understanding of digital marketing strategies, SEO, and analytics tools.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, English, or a related field is preferred.
- Knowledge of the immigration industry and experience in creating content for a global audience would be a significant advantage.

**EDUCATION**:

- Diploma / Bachelor's Degree in Journalism, English, communications or a related field is an advantage


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