Assistant Brand Manager

4 days ago


Durban, South Africa Unilever Full time

About ekaterra
- Unilever is proud of its tea business ekaterra, the biggest in the world, with world-class purpose-driven brands such as Lipton, PG tips and Pukka.
_eka_ stands for unity and one purpose while
_terra_ stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants. Recently Unilever announced that it had agreed to sell ekaterra to CVC Capital Partners Fund VIII.
- Present in more than 100 countries, ekaterra generated revenues of €2 billion in 2019. With 11 production factories in four continents and tea growing estates in three countries, ekaterra is a profitable and growing business offering a world of wellbeing with the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is even better positioned to lead the industry with a dedicated focus on driving greater growth and value.
- Under CVC’s ownership, ekaterra has an exciting future ahead with opportunities for increased investments in our brands, our people and our capabilities. Combining the strength and scale of its global iconic brands with speed and agility, ekaterra is brewing a ‘corporate start-up’ mindset that’s opening up new opportunities to flourish every day - both for its business, and its people.
- At ekaterra, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the well-being of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learn all you need to master your field and even more about yourself.
- Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.
- The qualities we look for in you:

- ekaterra is made up of a special blend of individuals who make our teams exciting and diverse. To be part of our blend, we are looking for individuals who think Green and are environmentally conscious, understand the power of simplicity, and are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.
- What's in it for you?
- We believe that growth is for everyone, we believe in growing leaders, and we believe in making space to grow an owner’s mentality. Like nature, we adapt, we change, and we grow. We believe in connections over hierarchies and work levels. We have a 'corporate start-up' approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of well-being, and a better you.
- Key Success Measures
- Responsible for driving top-line growth for specific markets, (which include Brand/Category), medium-term category and share targets as well as specific marketing objectives relating to brand health and equity. Delivery of specific milestones/elements of projects within the category, On-time & In Full. Ensure execution and cascade of one seamless, unified connected Global brand feel in local markets and customization of, where regionally relevant.
- Responsibilities
- This is a local marketing role and the Job entails the following responsibilities:

- Innovation & Renovation
- Support the marketing manager in the development of the Strategy, and innovation roadmap within the category plan guidelines, to meet business goals and build brand equity. Leads innovation projects or clearly defined sections of a gold project with minimum supervision by the marketing manager and leads/participates in various cross-functional teams. Brand Teams and externally with local support agencies such as Creative, Design, PR, sponsorship, activation and channel. Uncover consumer insights, opportunities within Southern Africa, framing and scoping into business and the development of regional innovation (including packaging) and communication programmes working closely with the CMI team, agencies and other functional teams ie. supply chain, and finance to ensure excellent delivery and implementation. Develop and Deploy integrated communication. Work with the multifunctional team to implement the plan in the marketplace and monitor the performance and progress of the support plans and act. Build productive working relationships with in-market country functions: Customer Development, CMI, category team, Finance and Supply Chain to manage the brand plans and innovations
- Brand Marketing Plans (BMPs)
- Assists in the translation of the Brand Vision Plan into the BMP by ensuring the Brand Builders have everything they need to deliver an aligned BMP. Customise the mixes for each country, leveraging synergies and local insight and delivering country-specific toolkits Support the marketing team with expertise and best practices to unl



  • Durban, South Africa Unilever Full time

    About ekaterra Unilever is proud of its tea business ekaterra, the biggest in the world, with world-class purpose-driven brands such as Lipton, PG tips and Pukka. _eka_ stands for unity and one purpose while _terra_ stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants....

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