Earned and Owned Media Executive

2 weeks ago

Johannesburg, South Africa The Estée Lauder Companies Full time

**About The Estée Lauder Companies Inc.**

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M-A-C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
- Develops the social / digital marketing plan of the Brand Grouping for Earned & Owned media: where to play, calendar of activities, assets, (in accordance with brands digital strategy
- Creates, reviews and localizes assets for social / digital platforms
- Overall manages owned platforms (Facebook, Instagram, YouTube,etc ) of the brands, including community management, and e-retail activations on social media pages
- Orchestrates the execution of virtual selling activities across all social media touch points

**Participates in the Brands’ overall media strategy, defines and executes the owned media strategy**
- Actively participates in the Brands’ owned media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix
- Based on the 360 Consumer Marketing Plan, defines
- the earned media plan: where to play, PR strategy, influencers management, KPIs tracking, in accordance with brand owned media strategy.
- the owned media plan: where to play, calendar, assets, etc in accordance with brand owned and earned media strategy.
- Creates, reviews and localizes assets for social / digital platforms - in accordance to global/regional/local best practices, and within agency network selected and approved by DCM.
- Prepares and shares with e-tailers media kit to push organically content on their social pages
- Orchestrates the execution of virtual selling activities across different touch points
- Has deep knowledge of the brands in scope

**Manages owned platforms (Facebook, Instagram, YouTube, )**
- Defines editorial calendar
- Posts social media content and runs social media campaigns
- Tracks and reports KPI's to brand teams on an on-going basis

**Runs Community Management & Social Media Listening activities**:

- Answer questions and comments from community members in a timely manner
- Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing
- Regularly shares qualitative consumer feedback summaries with Brand
- Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams
- Proactively identifies and reports to brand team changes in consumer data and demand-driving signals that might impact demand and forecast

**Influencer Marketing**
- Works closely with the Influencer Marketing Executive to map and scout influencers (quality/cost,etc), provides due diligence and pre screening
- Negotiates and briefs agency / influencer marketing exec / influencer (selected by Consumer Marketing - within framework developed by, and in partnership with, Earned & Owned Media Manager): puts detailed information on campaigns to the brief’s template, set KPIs, benchmarks, negotiates and tracks budget
- Tracks KPI's monitoring of the work done by influencers for each brand
- Works closely with Influencer Marketing Exec on project management and content production, coordination with influencer for day to day:

- Works closely with Influencer Marketing Exec on campaigns, including content co-creation with influencers
- Defines and leads media partnerships, events, press-tours, in partnership with Earned & Owned Media, Influencer Marketing Exec and Paid Media Manager when applicable.
- Proactively identifies and reports to brand team changes in influencers data and demand-driving signals that might impact demand and forecast

**Qualifications**
- Degree or equivalent in Marketing, Media or Communications - ideally with specialization in Digital Marketing
- 2 to 3 years of social media experience
- Knowledge and experience working with social media platforms and tools (FB, IG, YT, TT )
- SEO and data driven, with the ability to switch fast to new trends and consumer habits
- Brand knowledge (product, consumers, strategy)

**Job**: Online / E-Commerce

**Primary Location**: Europe, Middle East, Africa-ZA-GP-Johannesburg

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2224396

  • Media Sales Executive

    4 weeks ago

    Johannesburg, South Africa Onyx Screen Media Full time

    We are seeking a dynamic and experienced individual to join our team as a national m edia sales executive. This is a remote working position, but weekly in-person meetings may be required. In this role, you will be responsible for setting up and executing a sales strategy and for selling advertising slots on our national digital signage network to both media...

  • Media Sales Executive

    2 weeks ago

    Johannesburg, Gauteng, South Africa Onyx Screen Media Full time

    We are seeking a dynamic and experienced individual to join our team as a national m edia sales executive. This is a remote working position, but weekly in-person meetings may be required. In this role, you will be responsible for setting up and executing a sales strategy and for selling advertising slots on our national digital signage network to both media...

  • Paid Media Executive

    3 weeks ago

    Johannesburg, South Africa The Estée Lauder Companies Full time

    **Job Overview** Estee Lauder Companies is the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products (including: Estée Lauder, Aramis, Clinique, Origins, M-A-C, La Mer, Bobbi Brown, Jo Malone London, TOM FORD BEAUTY, Smashbox, KILIAN PARIS, Dr.Jart+) The Paid Media Executive participates in...

  • Media Sales Executive

    2 months ago

    Johannesburg, South Africa Adzuna ZA B C2 Full time

    Our client in the media industry is looking for an experienced media sales executive. Own reliable vehicle is required and previous track record in media sales.

  • Media Sales Executive

    2 months ago

    Johannesburg, South Africa Dynexity Full time

    Our client in the media industry is looking for an experienced media sales executive. Own reliable vehicle is required and previous track record in media sales.

  • Advertising Sales Executive

    3 weeks ago

    Johannesburg, South Africa MNA Media Full time

    We are looking for an advertising sales executive to join our team at a newly formed multimedia platform for 4x4, camping and lifestyle enthusiasts that include, web, social media and print. This person needs to be a “ hunter ”, someone who thrives on the challenge of finding and securing new clients and uncovering new business opportunities. Hunters are...

  • Advertising Sales Executive

    3 months ago

    Johannesburg, South Africa Now Media Full time

    We are looking for an advertising sales executive with travel industry experience and a proven track record in new business sales. This person needs to be a “hunter”, someone who thrives on the challenge of finding and securing new clients and uncovering new business opportunities. Hunters are responsible for finding and securing new business and doing...

  • Advertising Sales Executive

    2 weeks ago

    Johannesburg, Gauteng, South Africa Now Media Full time

    We are looking for an advertising sales executive with travel industry experience and a proven track record in new business sales.This person needs to be a "hunter", someone who thrives on the challenge of finding and securing new clients and uncovering new business opportunities.Hunters are responsible for finding and securing new business and doing their...

  • Advertising Sales Executive

    3 months ago

    Johannesburg, South Africa Now Media Full time

    We are looking for an advertising sales executive with tourism industry experience and a proven track record in new business sales. This person needs to be a “hunter”- someone who thrives on the challenge of finding and securing new clients and uncovering new business opportunities. Hunters are responsible for finding and securing new business and doing...

  • Social Media Administrator

    3 months ago

    Johannesburg, South Africa Creative Space Media Full time

    **Job title**: Social media administrator A dynamic and innovative marketing and media agency in Lonehill, Johannesburg is looking for a talented and creative Social Media Administrator to join our team and help us grow our online presence. **Job description**: As a Social Media Administrator at you will play a key role in shaping our and our client’s...

  • Communications Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Elite Search and Selection Full time

    Very exciting opportunty exists with this well established high end cosmetics brand for a Communications Specialist. Do you regard yourself as a Media, Digital and Influencer specialist? The Communications Specialist will be the brand's voice, shaping how people perceive the company. This will include managing, developing and driving brand positioning in...

  • Communications Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Elite Search and Selection Full time

    Very exciting opportunity exists with this well established high end cosmetics brand for a Communications Specialist. Do you regard yourself as a Media, Digital and Influencer specialist? The Communications Specialist will be the brand's voice, shaping how people perceive the company. This will include managing, developing and driving brand positioning in...

  • Communications Specialist

    4 weeks ago

    Johannesburg, South Africa Elite Search and Selection Full time

    Very exciting opportunity exists with this well established high end cosmetics brand for a Communications Specialist.  Do you regard yourself as a Media, Digital and Influencer specialist? The Communications Specialist will be the brand's voice, shaping how people perceive the company. This will include managing, developing and driving brand positioning in...

  • Social Media and Community Manager

    3 months ago

    Johannesburg, South Africa The Media Co.Lab Full time

    Are you a social media aficionado with a passion for digital advertising? Do you thrive on creating engaging content, managing multiple accounts, and delivering outstanding results? If so, we have an exciting opportunity for you to join our dynamic digital advertising agency as a social media and community manager! At The Media Co.Lab we're at the forefront...

  • Director, Digital

    4 weeks ago

    Johannesburg, South Africa Visa Full time

    Company Description Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure...

  • Media Sales Executive

    2 weeks ago

    Johannesburg, Gauteng, South Africa Dynexity Full time

    Media Sales Executive Our client in the media industry is seeking an experienced Media Sales Executive. A reliable vehicle is necessary for this role. Prior experience in media sales is a must. Join a dynamic media company and make an impact in the industry with your sales expertise!

  • Media Sales Executive

    2 months ago

    Johannesburg, South Africa Dynexity Full time

    We are looking for a Media Sales Executive, that is currently or has worked in a Media house. You will be expected to manage the entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit, and customer satisfaction plans. It is mandatory to have a Media house background all other applications will be...

  • Media Sales Executive

    2 weeks ago

    Johannesburg, Gauteng, South Africa Dynexity Full time

    We are looking for a Media Sales Executive, that is currently or has worked in a Media house. You will be expected to manage the entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit, and customer satisfaction plans. It is mandatory to have a Media house background all other applications will be...

  • Senior Social Media Manager

    4 weeks ago

    Johannesburg, South Africa Edelman Full time

    **About Us**: - Edelman Africa is a leading Pan-African communications consultancy that partners with businesses and organisations to evolve, promote and protect their brands and reputations. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark...

  • Media Sales Executive

    3 weeks ago

    Johannesburg, South Africa Wideopen Platform & Thwack Full time

    We're looking for a media sales/advertising sales executive with core competencies relating to a healthy entrepreneurial spirit, with a get up-and-go energetic personality and a target driven disposition. Our vast media service offering would cater for a tech-inspired savvy individual with a passion for creating innovative marketing solutions for their...