Director, Digital

4 weeks ago

Johannesburg, South Africa Visa Full time

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:

- Lead and oversee Visa SSA media strategy development, campaign media plan execution, digital partnership and engagement, social strategy and execution. Deliver digital and media best practice to create new media and digital culture to produce fully integrated regional media campaigns.
- Manage our key partnerships with our media buying agency, from strategy, channel planning, digital and data to push our digital evolution upstream and leverage the relationship with key global partners
- Work with stakeholders, market leads and agencies to produce fully integrated, Pan African Marketing campaigns (creative and media) across all channels
- Strong communication skills to lead agency partners, media publishers and network partners (both ATL and Digital) to develop effective media plans and breakthrough programs
- Work with digital and social agencies and partners to drive breakthrough innovative engagement and always on social strategy
- Develop a Social Media & Mobile strategies for Visa SSA building on best practice learnings, Global strategy and country specific objectives
- Develop and deploy a 1st party data strategy being ultimately a guardian of data privacy guidelines
- Lead Digital Governance, process, and implementation across all Visa Paid and Owned assets
- Promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization
- Media and digital marketing thought leadership for issuer, merchant and partners, contributing to, and learning from CEMEA Hub & Global team
- Manage all media partnerships working closely with CEMEA Hub digital engagement & media partnership leads to ensure that the platforms and partnerships that are leveraged are aligned with the business and client needs
- Conduct insightful analysis using internal and external data to derive insights that will drive business decisions
- Oversee and support in the development and execution of Visa’s CRM and data strategy to be used for effective communication

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications - Minimum of Bachelor's Degree or equivalent with 12+ years of relevant marketing experience in leading media and digital strategy and execution Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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