Senior Social Media Manager

4 months ago


Johannesburg, South Africa Edelman Full time

**About Us**:

- Edelman Africa is a leading Pan-African communications consultancy that partners with businesses and organisations to evolve, promote and protect their brands and reputations. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.

**Responsibilities**:

- Develop and execute social media strategies aligned with our brand objectives, target audience, and business goals
- Create and curate compelling and engaging content that resonates with target audiences
- Utilize paid media channels to develop and implement targeted campaigns to increase reach, engagement, and conversions
- Conduct regular analysis and reporting of social media performance, utilizing relevant analytics tools to track key metrics and identify areas for improvement
- Stay up-to-date with the latest industry trends, platform updates, and best practices in social media and paid media advertising
- Collaborate with cross-functional teams, including content creators, designers, corporate teams and marketing managers, to ensure cohesive messaging and branding across all social media channels
- Stay informed about our industry, competitors, and customer needs to identify strategic opportunities for growth and optimization
- Train and mentor junior members of the social media team

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field (or equivalent work experience)
- Proven work experience as a Social Media Manager, with a focus on paid media and strategic planning
- In-depth knowledge of social media platforms, algorithms, and best practices
- Proficiency in using social media management tools and analytics platforms
- Experience managing social media advertising campaigns on platforms such as Facebook Ads Manager, Google Ads, etc.
- Strong analytical skills with the ability to interpret data, draw insights, and optimise campaigns accordingly
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft engaging content
- Creative thinker with a passion for staying ahead of industry trends and emerging social media platforms
- Strong organisational and project management skills, with the ability to prioritise tasks and meet deadlines
- Ability to work collaboratively in a team environment and lead cross-functional initiatives
- Proven experience working in a client facing role

LI-IS1

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).



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