Business Director
7 months ago
An M&C Business Director must possess the following skills in order to succeed.
- As the senior consultant on the business, embed innovative thinking and strategic direction for the client.
- Be able to ‘connect the dots’ and actively seek to improve the agency's role within the client's business.
- Provide flawless service delivery to client.
- Foster the relationship with the most senior clients (Marketing Director/CEO) and engage meaningfully to drive a partnership model.
- Maintain a partner relationship with the ECD and embed innovative thinking into the core of the business.
- Have a clear understanding of the broader business objectives of the client and be able to act as a strategic consultant on all marketing and communication requirements.
- Manage the financial fitness of the account, including profitability, staff
- and income ratios, while driving and identifying additional revenue and business opportunities to increase forecasts. These duties include submitting budget summaries every month as well as new revenue proposals to clients.
- Optimise process and production to drive long-term efficiencies.
- Ensure proper usage of workflow tools by all teams.
- Proactively identifying growth opportunities.
- As a mentor to the Account Management team, the Business Director is ultimately responsible for the structure of the team, succession planning and the formal performance appraisals for the team.
Additional Role Dimensions:
- Business accountability: Successfully drive both business and communication strategies.
- Financial accountability: Fully own and take responsibility for finance and profitability on the business portfolio.
- Internal relationships: Build a respected and knowledgeable Account Management team and ensure you are a trusted advisor to the senior team.
- External relationship: Actively drive Senior Partnership involvement.
- Working environment: Be a collaborator and proudly drive the agency’s culture and values.
Personal Qualities required:
You are:
- A natural leader with the ability to own the room.
- Solutions-orientated across multiple stakeholders.
- Driven, with extreme ownership on all aspects of work.
- Open-minded.
- Focused on delivering work per the requirement.
- Able to work in a team and easily adapt to the fast-paced environment.
Business Director Competencies:
Behavioural Competencies:
- Proven leadership skills
- Strategic thinker
- Creative thinker
- Proactive problem solver
- Independent
- Detail-orientated
- Effective communicator
- Decisive decision-maker
Technical/Functional Competencies:
- Relationship management
- Project management
- Ability to sell work and persuade internal team
- Interpret the client’s business needs into clear creative/digital briefs
- Business development
- Process-driven
- Ability to analyse the risks and the future impact of decisions
Leadership Competencies:
- Social intelligence
- Conflict management
- Self-management
- Collaborative
- Shared-vision mindset
- Experience Required:
- 5+ years of experience as a Business Director - big agency experience is preferable.
- Good knowledge of the media landscape - traditional: TTL, ATL, BTL, and digital.
- Must be PC literate: Microsoft Outlook, Word, PowerPoint, Excel - preferably with experience working with Chase software.
- Knowledge of web environments and development, digital production environment, or technical background related to digital media production.
- The ability to own a project from start to finish - strategy to roll-out.
Qualification Required:
- Matric Certificate with college or university exemption.
- Marketing or advertising qualification.
- Project management.
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