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Digital Marketing Strategist

5 months ago

Johannesburg, South Africa Simbavati Lodge Collection Full time

**Purpose of the position**:
Responsibilities lie in managing the social media content, advertising and strategic community growth and engagement for our brand and individual members. A strong support role in the marketing content strategy is required too as well as holistic digital marketing experience and campaign management.
**Requirements**:
A journalism/English/marketing/tourism qualification or similar, with a portfolio of previous work
Excellent literacy and writing skills
An affection for travel content in the digital sphere and travel in Africa in particular

**Experience and skills/tools**:
**Social media platforms**: Meta (Facebook and Instagram), Twitter, YouTube
Paid social media advertising experience
Content creation and management
Familiarity with best organic SEO practice

**Reviews Platforms**: TripAdvisor, GuestRevu
Google My Business
WordPress
TouchBase Pro
Google Analytics
Travel industry experience
Digital marketing experience
Ability to work with basic statistics, especially in Google Analytics
An eye for detail
Great time management skills
Blogging
Long form promotional content creation
Article writing
Advertorials
Press release creation
Management of social media content, strategy, content calendar and optimisation (organic)
Digital PR mechanisms (influencer partnerships, media liaison etc.)
Presentations
Brand communication