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Marketing Coordinator

4 months ago

Cape Town, South Africa Ability Recruitment Full time

2023-10-30 - 2023-11-13
- Permanent
- JHB002971
- Property- Western Cape, Cape Town
- R 15000 - R 18000 Monthly Cost To Company- Coordinating marketing activities, campaigns and initiatives across the portfolio. Responsible for the social media pages, websites, digital advertising and consumer engagement of various retail buildings. Assist the marketing manager in developing and planning marketing and brand strategies, monthly reporting and delivering on the marketing department’s key outputs.
- REQUIREMENTS:

- Minimum of Grade 12 Certificate.
- Bachelor’s degree in Marketing, Public Relations, Design or equivalent
- Minimum of 3 years’ experience in marketing
- Passion for retail and marketing
- Popular Social media platform knowledge

DUTIES:

- Assist in compiling a comprehensive marketing strategy and budget in line with Centres objectives and research results on an annual basis.
- Assist in executing the marketing strategy
- Coordinate the creative campaigns developed for the Centres brand, Centre and event/promotion-specific campaigns and manage the creative and production process.
- Initiate media planning and booking.
- Act as the primary brand custodian for the shopping Centre.
- Filing and maintenance of all records relating to marketing of the Centre.
- Coordinating promotions and events:

- Sustain the brand awareness levels of the Centre through ongoing annual, seasonal, weekly events and promotions as set in the marketing strategy.
- Conceptualize events/promotions in line with marketing strategy and Centre objectives and coordinate with the event team
- Ensure efforts to secure sponsorships to enhance event spend wherever possible.
- Ensure that events are successful in building the brand, increasing quality foot traffic, driving turnover and extending dwell times.
- Drive and implement the digital and social media strategy
- Ensure all engagement across digital platforms is aligned to the brand principles and always follows the good practice guidelines.
- Manage social media (Instagram, Twitter and Facebook)
- Implement workable strategies to improve mobile app and engagement platforms
- Manage websites in line with approved marketing strategy
- Assist in the coordination of CSI events
- Regular tenant newsletters and updates - digital and direct.
- Meet with retail contacts regularly to share strategy information, gain retail trend information and encourage collaborative partnerships.
- Detailed Monthly Social media reports
- For more information please contact:

- Luisa Da Silva