Digital Marketing Specialist
19 hours ago
2years
- Tracking library database redundancies and scheduling regular updates for copy, photos and videos.
- Management and administration of all marketing assets.
- Maintaining copy, photo and video libraries database on asset drive.
- Housekeeping and updating ALL aspects of all websites with relevant content.
- Ensuring consistency across all digital channels and mediums.
- Working closely with Copywriter to ensure that the content being used is what is approved in the libraries across all mediums.
- Overseeing all content creation activities for the organisations websites and other mediums.
- Working closely with the marketing manager to devise a web content strategy that aligns with the company's broader goals.
- Working closely with the marketing manager to identify trends using digital tools like Google Analytics and implementing strategies.
- Monthly and weekly KPI and other reports.
- Executing digital and communication campaigns to align with marketing strategies.
**Qualifications and Experience**:
- Administration and management
- Accuracy and attention to detail
- Time management
- Teamwork
- Excellent written and verbal communications skills
- Understanding the rapidly changing digital and social media environment
- Degree or Diploma Marketing or Content Management
- Experience with content management systems
- Experience with SEO, Google Search Console, Analytics and AdWords Tools
- Computer literate: Excellent MS Excel, PowerPoint and Word skills and an understanding of Photoshop
- A basic understanding of HTML, XML and JavaScript
- Ability to perform well under pressure
- Multitasking - Excellent planning and organizing skills
- Strong analytical skills
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