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Digital Account Manager
2 weeks ago
The Make it Good Company is proud to partner with this small award-winning creative and marketing agency in Randburg. Join this tight-knit, positive team who love what they do
Permanent
Full in-office
**Salary**: R45k-60k CTC (depending on experience and skillset)
Close collaboration with the agency’s digital campaign specialist, social media manager, campaign managers, and creative team is essential. Together, you will conceptualise, develop, implement, and report on exceptional campaigns that meet and surpass KPIs.
**Responsibilities**:
- Digital Management_
- Efficiently manage client relationships and projects, advising on SEO, user interaction, and audience segmentation.- Scope, plan, and oversee digital campaigns, including social media, direct marketing, and online advertising.- Build and maintain client relationships, acting as the primary digital contact.- Prioritise client needs, oversee campaign planning and execution, and optimise website content for SEO.- Provide comprehensive reporting on web and digital performance metrics.- Mentor team members, coordinate workflows, and contribute to recruitment efforts.- Collaborate with the Technical/Development Head on complex digital projects and agency management.- Actively participate in digital problem-solving and conflict resolution within the team.- Manage development projects, including wireframing, code management, and third-party integrations.- Oversee project milestones, client feedback, and billing.- Digital Campaign Management_
- Plan and execute digital marketing campaigns, focusing on lead generation and innovation.- Manage campaign setup, tracking, and measurement, including gamification and budget management.- Coordinate internal and external resources, proofread copy, and provide creative input.- Deliver regular campaign reports, analyse ROI, and ensure data compliance.- Use data to inform new campaigns and stay updated on digital marketing trends.- Google Advertising Campaign Management:_
- Advise clients on digital advertising strategies, including Google Search, Display, YouTube, and social media campaigns.- Implement keyword planners and conversion trackers to optimise campaign performance.- Financial Administration:_
- Manage client accounts, contracts, and monthly billing, including ad hoc jobs and third-party contracts.- Monitor digital rates, hours, and costs to drive profitability and maintain accurate financial records.- New Business:_
- Participate in lead generation, qualification, and client onboarding.- Prepare quotes, proposals, and scopes for digital projects and retainers.**Requirements**:
At least 5 years of agency experience in a client service position
Agency experience (a must)
Tertiary qualification
Strong digital account management experience
Understanding/knowledge of Magnetic and Everlytic (a plus)
Strategic thinker
Experience in managing high profile clients and/or large projects (a plus)
Great communication skills
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