Digital Account Manager
2 weeks ago
Digital account managers optimise a client's online presence through digital marketing strategies.
Their goals are to create strong relationships with clients and to help them achieve their digital marketing goals.
To ensure success as a digital account manager, you should be able to implement complex, detailed digital strategies in an accurate and timely manner.
**Their duties include**:
Creating digital campaigns.
Monitoring clients' social media.
Measuring the success of marketing strategies.
Determining client needs by conducting in-person or electronic meetings to outline their digital goals.
Developing and implementing a comprehensive digital strategy for assigned clients.
Overseeing the client's online presence and identifying areas of improvement.
Presenting effective social media strategies and training to clients when needed.
Analysing the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
Creating and maintaining positive, long-term relationships with clients to build trust.
Writing reports on digital advertising campaign performance on a monthly or weekly basis.
Acting as a point of contact for clients to address any digital management queries or concerns.
Keeping abreast with the digital industry.
**Requirements**:
Three years + experience in TTL and digital account management.
Excellent knowledge of digital best practices, marketing strategies, and social media management.
Proficiency in digital marketing tools.
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