Digital Marketing Manager
3 months ago
**ABOUT US**:
Join our dynamic team at TechMarkit, a leading retail destination specialising in pre-Owned consumer electronics. We are committed to delivering exceptional customer service and maintaining a organised, efficient store environment. We are looking for a dedicated and tech-savvy Retail Store Cashier & Supervisor to join our team.
**ABOUT THE ROLE**:
**Core Responsibilities**:
- ** Paid Media**:
- Formulate and execute comprehensive digital paid media strategies aimed at enhancing online reputation and driving business growth
- ** Google Ads**:
- Implement, manage, optimize, and scale Google Ads campaigns for eCommerce, awareness, and lead generation.
- Monitor and scale to meet sales and lead gen goals.
- Efficiently manage the Google advertising budget to ensure optimal allocation for maximum impact
- Collect and segment 1st party data, mine audience insights, and create personalized advertising experiences
- ** Facebook Ads**:
- Develop, optimize, and scale Facebook Ads for eCommerce, awareness and lead generation.
- Monitor and scale ads to meet sales and lead gen goals.
- Must understand key terms like ROAS, Impressions, Clicks, POAS, CTR & Conversions
- Efficiently manage the Facebook advertising budget to ensure optimal allocation for maximum impact
- Collect and segment 1st party data, mine audience insights, and create personalized advertising experiences
- ** SEO**:
- Drive on-site and off-site SEO strategies focused on increasing high-value organic traffic.
- Implement and monitor SEO best practices to improve search rankings and online visibility.
- Conduct keyword research, analysis and selection to optimize web content & metadata.
- Very light working knowledge of HTML development
- ** Graphic Design**:
- Ensure designs align with company branding and marketing goals.
- ** Website Design & Optimization**:
- Implement front-end website improvements aimed at enhancing user experience and conversion rates.
- Identify opportunities for optimization and A/B testing to increase conversions.
- ** Social Media Management**:
- Manage social platforms (Facebook, Instagram, TikTok) including content posting, customer engagement, and responding to queries and complaints.
- Ensure best practices for increasing social engagement and brand visibility.
- ** Copywriting**:
- ** Conversion Tracking & Analytics**:
- Implement and monitor conversion tracking through Google Tag Manager and Google Analytics (GA4).
- Draw actionable insights from eCommerce and lead generation metrics to guide marketing strategies.
- ** Marketing Management**:
- Plan and execute a retail marketing calendar
- Ability to manage the marketing critical path and ensure deadlines are met.
- Oversee the execution of monthly marketing promotions, coordinating between designers, suppliers, and retail teams to ensure timely and accurate delivery. Ability to manage a marketing budget and scale it up or down
**Skills & Qualifications**:
- ** Required**:
- Bachelor's degree / Diploma in Marketing or a related field.
- Proven experience managing Google Ads, Facebook Ads, and SEO for eCommerce.
- Experience with front-end website design and optimization.
- Solid understanding of conversion tracking and analytics (GA4, Google Tag Manager).
- Project management skills to manage monthly promotions across digital and retail channels.
- Excel Skills
- ** Preferred**:
- Certifications in Google Ads, Meta (Facebook) Ads, and Shopify.
- Experience with Shopify Flow, Zapier, and familiarity with tech products (laptops, phones, tablets, accessories).
- Experience with Figma and Canva
**Goals & Expectations**:
- Develop, implement, and manage marketing strategies from start to finish both above and below the line.
- Optimize and scale marketing campaigns to drive online and sales and lead generation.
- Report on marketing performance and provide actionable insights for stakeholders.
- Manage marketing budgets across digital and retail channels to maximize ROI.
- Brainstorm & think creatively to identify opportunities to grow the business
**Other Requirements**:
- Ability to work in a fast-paced retail environment and manage multiple projects under pressure.
- Strong communication and collaboration skills, with the ability to work with cross-functional teams.
- Willingness to go the extra mile to meet deadlines and project goals.
- Ability to take constructive feedback and continuously improve.
- Good time management and multitasking skills
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