Request for Proposal Media Monitoring

4 months ago

Cape Town, South Africa Girl Effect Full time

**Who We Are**:
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows, and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible "for a girl".

Our reach is 50 million and counting. And we're using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That's the Girl Effect.

**About Jik'izinto (Girl Effect South Africa Program)**:
Jik'izinto is a youth-focused program designed to inspire and equip young South Africans to make positive life choices in sexual and reproductive health (SRH), mental well-being (MWB), and economic empowerment (EE). It utilises online and offline platforms, including the **Big Sis** chatbot, to promote SRH practices, normalise mental health conversations, and provide information about employment opportunities. The program's objective is to increase access to health services and create long-term positive impacts on young people's lives.

**Objective**:
We are seeking a media monitoring agency, freelancer, or consultant to conduct an omnibus survey that evaluates the reach, engagement, and impact of our media products, including a **TV dramedy series, radio spots, radio mentions, radio talk shows, web app,** and web series in the following areas **North West, Johannesburg Metro, Durban Metro**,** and Cape Town Metro.** We are also interested in additional tracking of our content on social media platforms (TikTok, Facebook, Instagram, YouTube) and performing social listening to monitor audience sentiment and feedback. The agency must provide two separate costs: one for **Broadcast media and Web App** monitoring, and another for **Social media and Social listening.**

**Research Objectives**:
The agency will monitor the reach, engagement, and overall impact of **Jik'izinto** media products across broadcast, web, and social media channels. Specific objectives include:
**Primary: Broadcast media and Web App monitoring**:

- **Reach and Engagement**:

- Measure the reach and engagement of **Jik'izinto** products across TV dramedy series, radio spots, mentions, talk shows, web app, and web series.
- Track engagement metrics (views, clicks, user activity) for the **Jik'izinto web app**.
- **Brand Perception**:

- Track audience reactions to the **Jik'izinto** brand to assess trustworthiness, relevance, and inspiration among the target audience.
- Analyse which key brand messages resonate most with the audience.
- **Content Effectiveness**:

- Determine which formats (TV, radio, web app, social media) and messages are most impactful and memorable.
- Measure how well the **Jik'izinto** TV dramedy, radio shows, web app, and web series communicate core objectives and evaluate audience response to key messages.
- **Audience Engagement with Content**:

- Understand how adolescent girls and young people are interacting with **Jik'izinto** content, including the **web app**.
- Explore what key messages are being learned and identify what additional information may still be needed.

**Additional analysis for Social media and Social listening**:

- **Social Media Monitoring and Social Listening**:

- Track engagement metrics (views, likes, shares, comments) across social media platforms (TikTok, Facebook, Instagram, YouTube).
- Perform social listening to monitor audience sentiment, feedback, and conversations about **Jik'izinto** content across platforms.

**Scope of Work**:
The agency is expected to provide comprehensive media monitoring solutions for both **Broadcast media and Web Apps** and **Social media and Social listening**, with separate costs for each. The scope includes:

- **Broadcast Media and Web App Monitoring**:

- Monitor the performance of the **TV dramedy series**, **radio content**, and **web app**.
- Track audience demographics, reach, and engagement for these platforms.
- Provide insights on user activity and engagement with the **web app**.
- **Social Media Monitoring**:

- Track engagement metrics (views, interactions, and user feedback) across **TikTok, Facebook, Instagram, and YouTube**.
- Utilise social listening tools to capture audience sentiment and conversations regarding **Jik'izinto** content.

**Methodology**:
**For our Broadcast media and web app monitoring**:We are open to recommendations on the best possible methodology to deliver against our objectives most cost-effectively. We imagine that this might include a large-scale survey amongst the target a

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